BalanceDiet™ Showcases Live Pop Art at Art Basel Miami with Fashion Models Wearing Paper Dresses
BalanceDiet™ showcases it's contemporary lifestyle brand at Art Basel by featuring beautiful models adorned in dresses made from recycled marketing packaging for fat burners and anti-aging supplements.
Miami Beach, FL - December 23, 2014 - (PR.com) - Artist and graphic designer, Kristen Alyce of The BalanceDiet™ Company wanted to showcase an exhibit that brings awareness to the "reduce, reuse, recycle" green movement, as well as to the healthy products offered by BalanceDiet™, a Miami-based national weight loss company that has franchise locations in Ft. Lauderdale, Bal Harbor and Key Biscayne, FL.
Chris Palumbo, founder of BalanceDiet™
"The BalanceDiet™ company culture resonates well with the South Florida lifestyle since the brand was founded here. We naturally wanted to take part in Art Basel and Miami Art Week, but we also wanted to do more than just advertise at the event. In the spirit of Miami Art Week, our creative team was able to turn our brand into a work of art. We became a mobile pop art exhibit. I was very pleased with the team's native marketing strategy, because it allowed us to contribute to the overall aesthetic of the event."
Art Basel is one of the largest and most important art events in the world, with a who's-who list of thousands of VIP's, media, and global influencers. In 2013, more than 75,000 people from all over the world attended Art Basel in Miami Beach and 2014 has drawn an even larger crowd. The BalanceDiet™ fashion models were able to walk the floors of some of Art Basel’s most notorious events including: The Vanity Fair Marc Jacobs Launch Party, The Architectural Digest event by Porsche, the Bass Museum Opening Night, Kim Kardashian’s "Break the Internet" party, and KIND’s #IChooseArt Showcase as well as being the only "costumed" guests allowed to enter and photograph at the Wynwood Walls causing a social media blitz.
For over 20 years, BalanceDiet™ has been helping clients meet and exceed their weight loss goals with its proven diet programs, award-winning product lines, and now, completely holistic weight loss products. Known for personalized consulting and highly effective weight loss plans, the company reflects a "balanced" approach to food, eating, and maintaining a healthy lifestyle. For more information on BalanceDiet™, please visit www.goBalanceDiet.com.
The BalanceDiet Company