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Billy Sims BBQ Opens 44th Location

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Best BBQ in America Opens in Ardmore, OK 

December 23, 2014 // Franchising.com // Tulsa, OK – Tulsa-based Billy Sims BBQ, one of the fastest growing fast casual BBQ restaurants in the country, opens its 44^th location on Dec. 19, in Ardmore, OK, located at 322 N. Commerce St. Founded by 1978 Heisman Trophy winner Billy Sims and cofounder Jeff Jackson, Billy Sims BBQ opened 11 new restaurants in 2014.

Ardmore franchisees, pharmacist Rich McCormack and managing partner Geary McCormack will celebrate their new location with a grand opening celebration on Saturday, Dec. 20, with free prizes for the first 50 customers and in-store contest held throughout the day. The celebration will continue the following weekend with special in-store appearances by Billy Sims on Friday, Dec 19 from 11:00 am to 2:00 p.m., Saturday, Dec. 20 from 11 a.m. to 7 p.m., and on Sunday, Dec. 21 from 11 a.m. to 2 p.m. Sims will sign autographs and meet fans.

The restaurant is open seven days a week from 11:00 a.m. to 9:00 p.m.

With the Ardmore location being the first for the McCormacks, the other 10 new restaurants in 2014 are from existing franchisees that are opening their second, third or fourth Billy Sims BBQ restaurant. Named by /USA Today/ as one of the top athlete-based restaurant chains, Billy Sims BBQ is an economy-based franchise, offering entrepreneurs and multi-concept operators a cost effective opportunity to enter the fast casual BBQ segment and diversify their operating portfolio.

"We are delighted to be opening our first of two Billy Sims BBQ restaurants," said Rich McCormack, Ardmore franchisee. "What first attracted us to the Billy Sims BBQ brand was the quality of the food, ease of operations, low overhead costs and the fact that it is a proven concept in many different markets."

Awarded "One of the 10 Best BBQ Chains in America" in 2014 by The Daily Meal, Billy Sims BBQ is celebrating its 10^th year in 2014. In 2004, Jeff Jackson knew Billy Sims from the retail sports arena and began a conversation about great barbecue and their families' secret recipes. Shortly thereafter, Billy Sims BBQ was born with proprietary recipes and processes for preparing and smoking BBQ that were graciously approved by raving fans.

Following the success of the first five corporate Billy Sims BBQ restaurants, Sims and Jackson began franchising their unique concept in 2009. In five short years, the Billy Sims Barbecue brand has grown to 44 franchised locations with many more markets in development.

Billy Sims BBQ's extensive menu includes nine meats including favorites such as ribs, brisket, pulled pork, chicken, turkey and even bologna! All meats are smoked daily over pecan wood in every restaurant. Completing the lineup are traditional sides with a twist, such as baked potatoes smoked in the smoker, potato salad, freshly smoked corn-on-the-cob, coleslaw, baked beans, green beans with bacon and entrée size salads with fresh vegetables.

The new Ardmore location is a free-standing unit with a drive through window. The 2100 square foot restaurant will feature the newest features and an updated logo. All Billy Sims BBQ restaurants showcase the smoker in the front of the restaurant with a strategically placed cutting station which shows guests that meats are pulled right off the smoker and freshly sliced prior to serving.

"Fans can come enjoy some of the best BBQ in the country and feel confident they are going to consistently receive a quality meal on each visit," said Jeff Jackson, cofounder of Billy Sims BBQ. "We offer an efficient model that allows our guests to select their meal options and begin their dining experience in a quick, convenient manner while enjoying the freshest, award winning barbecue around in a casual, family friendly environment."

For more information on Billy Sims BBQ, visit www.billysimsbbq.com <http://www.billysimsbbq.com>.

About Billy Sims BBQ

Celebrating its 10th year, Billy Sims BBQ is a 44-unit, Tulsa-based fast casual concept serving premium BBQ smoked daily in-house with traditional sides. Founded by 1978 Heisman Trophy winner Billy Sims, and cofounder Jeff Jackson, Billy Sims BBQ is a unique franchise concept that is experiencing growth. As one of the top rated celebrity and athlete-owned restaurants, Billy Sims BBQ has an extensive menu of nine meats that are smoked daily in-house along with traditional sides like potato salad, smoked baked potatoes, smoked corn, coleslaw and entree size salads. Consistently rated one of the Best BBQ Restaurants in Oklahoma, Billy Sims BBQ opened 11 restaurants in 2014 along with two non-traditional units inside sports stadiums. Operating six states, Billy Sims BBQ is actively seeking franchisees for multi-unit developments in states throughout the country.

SOURCE Billy Sims BBQ

Media Contact:

Ellen Hartman
(678) 399-3335
ellen@hartmanpr.com

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