CAIRO, EGYPT - (Marketwired - Dec 23, 2014) - The Chem-Dry floor cleaning franchise system, which has more than 4,200 franchise units worldwide, is expanding into Egypt. Chem-Dry has partnered with Mr. Salah Abou Omar to bring the world's largest floor cleaning franchise to Cairo. The expansion into Egypt is part of a global expansion for Chem-Dry, which has expanded into seven new countries in the past eighteen months.
Mr. Abou Omar will serve as Chem-Dry's master franchisee, operating the brand, training and supporting entrepreneurs as they start and expand locally-owned Chem-Dry operations throughout the country.
"It is such an honor to join as the master franchisee of Chem-Dry and to be able to continue the legacy into Egypt," Mr. Abou Omar said.
Chem-Dry cleans more than 10,000 homes and offices a day; Egypt is the 47th country for the brand, which was founded in the United States in 1977.
Mr. Abou Omar expects Chem-Dry to redefine what people expect in Egypt, thanks to the quality of the cleaning and the green cleaning process.
"We will win over our consumers' trust and loyalty over a short period of time," he said.
Mr. Abou Omar is also excited to help others start their own Chem-Dry businesses. The franchising model should allow Chem-Dry to expand quickly while creating financial opportunities throughout the country.
"Entrepreneurs nowadays favor taking on a known business that has proven itself over the years with originality, consistent results and ambition."
"We are excited to have Mr. Abou Omar join the Chem-Dry System and know that he will make us proud of Chem-Dry of Egypt", said Dan Tarantin, President & CEO of Chem-Dry and Harris Research Inc., its parent company. "His past experiences with Egypt Air along with his entrepreneurial skill set will surely help other entrepreneurs to succeed in Egypt."
Chem-Dry uses all-natural, green-certified cleaning solutions and patented equipment to clean a wide array of floor surfaces such as rugs, carpet, stone and tile as well as other surfaces including upholstery and drapes, serving both the residential and commercial markets.
Some key differences from competitors:
Green, Eco-Friendly, Healthy: Chem-Dry's hot carbonating extraction method uses 80% less water than steam cleaning, so it's better for the environment. And its primary cleaning solution, The Natural®, is green-certified and does not contain phosphates or detergents, making it safe and non-toxic for kids and pets. In contrast, steam cleaning uses soaps and detergents that can leave behind a residue that can trigger allergies and attract dirt, and the excessive water used in steam cleaning creates a breeding ground for mold and mildew.
A Trusted Brand: Chem-Dry has built a reputation as a trusted, respected brand due to outstanding products, such as its Pet Urine & Odor Removal (P.U.R.T.) treatment formulated not to merely mask scents but attack the chemical bonds that cause dried urine crystals to cling to surfaces, destroying the source of the stain and smell. Chem-Dry also uses a range of solutions to clean tile and stone floors, returning them to new condition; has achieved the highest customer satisfaction and customer repeat levels in the industry; and has been Entrepreneur Magazine's top-rated floor surface cleaning franchise for 26 years in a row.
Superior Technology, Training: Since 1977, Chem-Dry has been committed to R&D, which has enabled it to develop proprietary solutions and patented equipment that are the foundation of their franchisees' business.
Chem-Dry is seeking international business partners to bring the brand to more parts of Europe and the rest of the world. To achieve learn more, visit www.chemdryfranchise.com/international.
Chem-Dry Director of International Development