Slim Chickens Celebrates Southern Expansion, Brings Better Chicken to West Texas
Fast-Casual Franchise Brand Opens Location in Lubbock; Marks Second Location in Lone Star State
December 11, 2014 // Franchising.com // FAYETTEVILLE, Ark. - Slim Chickens, a leader in the "better chicken" segment of fast-casual restaurants, will be expanding its fresh chicken and unparalleled flavor to Lubbock, Texas, spearheaded by franchisee Chris Wilson. The restaurant, located at 5508 4th Street, is scheduled to open on Dec. 17 and is the second Slim Chickens in Texas, but the first in West Texas.
"Our customers deserve only the best quality coupled with the best service, and we’re very excited to bring both to our new neighbors in West Texas," said Sam Rothschild, COO of Slim Chickens. "Our first location in Texas has done tremendously well, and with the bustling food scene in the Lone Star State, we know Chris will knock this location out of the park."
Wilson comes to the Slim Chickens brand with more than 28 years of restaurant industry experience. He began working in foodservice at the age of 15 and gradually made his way up to restaurant ownership. Prior to joining Slim Chickens as a franchisee, Wilson worked for and operated a variety of concepts, from delis to quick-service restaurants to fine-dining establishments. Wilson will be joined by partner Gary Andrews.
After being introduced to the Slim Chickens brand through a friend, Wilson was drawn to the opportunity because of the high quality of the product and the overall simplicity of the business operation. This is the first of at least three new locations Wilson plans to open in Texas within the next two years.
"Lubbock is an excellent restaurant market and we are very excited to be bringing this concept to town," Wilson said. "The people here are always very willing to give new restaurants a chance and we think they will be pleased with what Slim Chickens has to offer."
Focusing on fresh chicken, the brand has developed a niche in its sector of the restaurant industry for product quality that can’t be found anywhere else. With fresh ingredients and minimal freezer space in every restaurant, Slim Chickens honors a commitment to homemade recipes and strong supplier partnerships, ensuring guests can feel good about the food they eat. The down-home Southern brand offers diners hand-breaded or grilled chicken tenders, paired with a choice of eight handmade dipping sauces or seven handmade wing sauces for exceptional flavor, which have earned admiration from both customers and critics. If guests want to switch it up, Slim Chickens also offers fresh salads, wraps, and chicken and waffles. To offset the savory side of the menu, rotating dessert flavors served in Mason jars are available.
The 2,922-square-foot store is the prototype for aggressive national expansion and is one of 14 new restaurants slated to open in the next 12 months across the country. The brand has seen great success in the last several years, expanding from Arkansas into Texas, Oklahoma and Missouri and emerging as the national player to establish fast-casual dining’s "better chicken" segment.
For franchising information, please visit slimchickensfranchise.com/.
About Slim Chickens
Slim Chickens opened in 2003 in Fayetteville, Arkansas, with a focus on culinary excellence in a fast-casual setting. Guests can always expect fresh chicken tenders and wings cooked to order and served with handmade dipping sauces made from scratch. With 15 locations today and a fanatical following in Arkansas, Oklahoma, Texas and Missouri, the eternally cool brand is an emerging national franchise leading the "better chicken" segment and intends to grow nationwide to a footprint of 600 restaurants over the next decade. Southern hospitality is not just for the South; everyone, everywhere can appreciate honest food and socializing with friends and neighbors. To learn more about the brand, visit slimchickens.com, and for franchise opportunities, visit slimchickensfranchise.com.
SOURCE Slim Chickens