Sotheby's International Realty Brand Expands Presence in Switzerland
December 23, 2014 // Franchising.com // Madison, N.J. and St. Moritz, Switzerland - Sotheby's International Realty Affiliates LLC today announced its luxury real estate services will be available throughout the canton of Grison through an office in St. Moritz, Switzerland, operating as St. Moritz Sotheby's International Realty.
Gianluca Righetti, who currently owns the Tessin, Lugano, Locarno and Ascona markets through Fontana Sotheby's International Realty, is an owner and will manage the new firm. The Sotheby's International Realty® brand also is represented in other locations across Switzerland by Cardis Sotheby's International Realty, which has offices in Lausanne, Montreux, Vevey, Nyon and Geneva.
"The Sotheby's International Realty brand's expansion across Switzerland continues our commitment to providing access to the brand's network and exclusive real estate services in key countries around the world," said Philip White, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "This affiliation, which strengthens our presence in Europe, offers entrance into this famous and attractive lifestyle-focused Swiss market. We are very pleased that our global clientele now will have access to the brand's services in this beautiful part of the world. St. Moritz is one of only three locations to host the Winter Olympics twice, in 1928 and 1948, and remains a destination for world ski championships."
According to Righetti, St. Moritz is a world-renowned mountain resort. "Since the early 1950s St. Moritz has been an important destination for many personalities from the world of entertainment, sports and politics," he said. "It is the perfect location for owners of chalets and apartments coming from all over the world to benefit from 300 days of sunshine, long summers and sporty winters. The St. Moritz luxury real estate market is one of the highest priced in the world, with the percentage of secondary residences very high and no existing major international real estate agency in the marketplace. Therefore, we believe this presents a great opportunity that will give us a strong position in the market."
The Sotheby's International Realty network currently has over 16,400 sales associates located in approximately 730 offices in 56 countries and territories worldwide. St.Moritz Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and their clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.
About Sotheby's International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
SOURCE Sotheby's International Realty
Director, International Marketing and Public Relations
Sotheby's International Realty Affiliates LLC
Berkeley Square House, Berkeley Square
(+44) 208 123 1985
St Moritz Sotheby's International Realty
LRE St. Moritz - via Maistra 7 - 7500 St. Moritz
+41 91 911 97 20