elements® Announces South Florida Expansion with New Ft Lauderdale Location
Ft. Lauderdale, FL - December 29, 2014 - (PR.com) - Miami-based fitness brand elements® has acquired one of the last remaining Lady of America gyms for conversion to its popular fitness and lifestyle brand for women. The company has plans for expansion into an adjoining space to add its newly branded thinspa® amenities, as well as a full retail area.
Chris Palumbo, owner of elements®
"elements® has made a clear departure from simply a fitness brand and has evolved into a total lifestyle brand. The company has made significant investments over the past 5 years, including regional investments into 1800 WEIGHT LOSS, The Results Weight Loss Chain, Slimberry and eco® natural product lines, as well as the creation of our own BalanceDiet™ and thinspa® brands. Lifestyle is the trend, and this move positions our company and partners for a very bright future."
The new club is located in the popular Oakland Park section in Ft. Lauderdale, in close proximity to the famed beachfront, as well as co-tenants like Whole Foods Market. Approximately, $250,000 in improvements, as well as all new equipment will be included in the newly re-designed space. Some of the modern amenities in the space are Power Plate, whole body vibration technology; Matrix fitness equipment, and a thinspa®, a spa that offers weight loss and and health-focused services.
Ft. Lauderdale marks elements® fifth South Florida location, and a significant investment into the region, including hiring a Regional Growth Director and Regional Development and Support Team. In addition to the newly announced Ft. Lauderdale acquisition, elements® has recently allocated for a major capital renovation and an expansion to its original Sunset location; as well as the announcement of a new flagship club and spa location in Miami's Brickell Avenue financial district.
The South Beach fitness and lifestyle brand now includes 37 clubs in the US and internationally, as well as branded product lines and media channels.
elements® is a family of fitness, health, and lifestyle brands like thinspa®, BalanceDiet™, elements®fitness, and others. elements® offers membership-based fitness, diet, weight loss, and spa services as well as branded product lines throughout a network of wholly owned, as well as franchised health clubs and outposts.