January 05, 2015 // Franchising.com // ATLANTA – Global Franchise Group (GFG), LLC, the franchisor of Marble Slab Creamery®, is proud to announce the opening of the first Marble Slab Creamery in Pakistan. Through an agreement with Western Brands PVT Ltd., Marble Slab Creamery is open in the town of Lahore, known for its cafes, restaurants and entertainment offerings. The store offers Marble Slab’s fresh homemade ice cream with customizable mix-ins and ice cream cakes. It also features a game room complete with the latest video games and consoles and a drive-thru window that will allow customers to pick-up sweet treats from the comfort of their cars.
"Marble Slab Creamery is GFG’s most popular international brand and the opening of the Lahore, Pakistan store signifies our continued expansion in the Southeast Asia subcontinent," said President and CEO of GFG, Chris Dull. "We now have more than 130 international locations and are thrilled to bring the fun of ice cream and the Marble Slab Creamery experience to the people of Pakistan."
Consumer spending in Pakistan is rising along with interest in Western food and clothing brands. The new Marble Slab Creamery is an impressive 8,000 square feet making it one of the largest Marble Slab Creamery stores in the world. The Lahore store is located in the same building as Pakistan’s first 9D movie theatre set to open in February 2015.
"We wanted Pakistan’s first Marble Slab Creamery to be a staple in the community and a destination for family fun and sweet treats," said Jawad Qureshi, Co-Owner and Chief Marketing Officer of Western Brands. "Mable Slab Creamery will offer the most delicious ice cream in Pakistan, and our premium mix-in offerings will allow our customers to customize their orders for a very unique and memorable experience. There is nothing like it in Pakistan, and we are looking forward to welcoming our guests."
Marble Slab Creamery in Lahore, Pakistan is located at 14-A/III Mahmood Ali Kasuri Road, Gulber 3. Marble Slab Creamery has other international destinations in Bahrain, Canada, Guam, Saudi Arabia, Kuwait, Lebanon, United Arab Emirates, Qatar, Singapore, and the United States.
To find a location near you, visit our web site www.marbleslab.com. You can also join the conversation on Facebook®, www.facebook.com/marbleslabcreamery, Twitter, (@Marbleslab); or Instagram (@marbleslabcreamery).
Marble Slab Creamery, a leading purveyor of chef created super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is fresh made in small batches in store using dairy from local farms and flavor ingredients from around the world. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in, Bahrain, Canada, Guam, Saudi Arabia, Pakistan, Kuwait, Lebanon, United Arab Emirates, Qatar, Singapore, and the United States.
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick™, Marble Slab Creamery® MaggieMoo’s Ice Cream & Treatery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $7 billion of capital under management and substantial franchise management experience.
SOURCE Global Franchise Group, LLC