Great Wraps Selects Trevelino/Keller To Lead Public Relations Strategy
Firm Selected Based on Extensive Food and Beverage Practice
ATLANTA - Jan. 13, 2015 /PRNewswire - Great Wraps, a pioneer in wrap sandwich category, announces its partnership with Trevelino/Keller as its public relations agency of choice. Trevelino/Keller offers Great Wraps more than two decades of experience in the restaurant and franchise industries, with expertise in supporting growing food and beverage brands on a national scale.
"Great Wraps has a long history of providing delicious, unique and healthy menu options for consumers, making Great Wraps an attractive franchise option for multi-unit and single-unit operators," says Mark Kaplan, CEO of Great Wraps. "We were the first fast casual brand to feature wrapped sandwiches, and over the last year, we've re-engineered and broadened our brand to provide the most flavorful and fresh grilled options available anywhere. This provides us with new growth opportunities, and we needed a true PR partner to help us bring this new positioning to the market. We chose Trevelino/Keller because they have a track record of elevating national brands."
Great Wraps, with more than 70 locations nationwide, began in 1989 as the first-ever U.S. wraps chain and provides a customizable experience with fresh menu options, all cooked on the grill in front of the customer. Additionally, the fast casual brand has seen increased franchise interest due to its innovation and excellence showcased in its prototype and restaurant designs, along with its supportive corporate team.
Nationally ranked among the largest food and beverage firms in the world, Trevelino/Keller is often sought after by companies in need of a strategic partner that cuts across public relations, branding, social media and marketing.
"As a part of the rapidly expanding fast casual segment of the restaurant industry, Great Wraps stands out as a re-emerging category influencer with its extensive history and dynamic menu strategy that we believe is ownable," says Dean Trevelino, principal, Trevelino/Keller. "Our team's experience and proficiency in the food and beverage industry is well-suited to support Great Wraps in its new brand developments and public relations efforts."
About Great Wraps
Great Wraps, a fast casual franchise headquartered in Atlanta, Ga., is the first restaurant chain in America to offer hot, wrapped sandwiches. With more than 70 restaurants in 18 states, Great Wraps features a menu of hot wraps, gourmet sandwiches, hearty bowls, frozen smoothies and more. From its handmade sauces and house-prepped ingredients, its amazing flavor bar and unique sides, Great Wraps provides guest with fresh, real food options in malls, airport and shopping centers across the country. For more information, visit www.greatwraps.com.
Headquartered in Atlanta with a presence in Orlando, Fla., and Charleston, SC, Trevelino/Keller services emerging and established brands in public relations, social media, brand identity and marketing. Ranked previously as the country's 4th fastest growing firm and a top 30 best places to work agency, Trevelino/Keller is sought after by companies in Technology, B2Business, Lifestyle, GreenWorks, Food & Beverage and Health. Groovy Studios, the firm's creative platform, delivers creative design, web services, content development and digital marketing. For more info on Trevelino/Keller, visit www.trevelinokeller.com.