WARREN, Mich. - Jan. 13, 2015 // PRNewswire // - Thousands of New Year's Day shoppers flocked to Art Van Furniture's six Chicagoland stores on New Year's Day hoping to receive full refunds (including sales tax and delivery fees) on all furniture, mattresses and clearance center items they purchased if it snows three inches or more on Super Football Sunday, February 1! In fact, there was so much excitement surrounding the "Let It Snow" promotion that the Midwest's No. 1 furniture and mattress retailer is repeating the promotion for one day only on Saturday, January 17 so that even more guests can participate. The campaign could be a windfall (or more accurately, a snowfall) for consumers with the potential to be a multimillion dollar giveaway.
The "Let It Snow" promotion is open to all in-store shoppers who make any purchase between 9 a.m. and 9 p.m. on January 17, 2015 at Art Van Furniture's six Chicagoland locations:
If Chicago's O'Hare Airport Weather Station measures a snowfall of three inches or more on February 1, 2015 between 12:01 a.m. to 11:59 p.m., all eligible Art Van Furniture guests who shopped on January 1 and 17, 2015 will receive a full refund on their New Year's Day purchases.
"Instead of pennies from heaven, we are hoping for snowflakes from heaven," said Art Van Elslander, founder and chairman of Art Van Furniture. "The big game on Super Football Sunday won't be the only cause for celebration if three inches of snow falls in Chicago. I'll be cheering as loudly as our guests if Art Van Furniture gives away millions of dollars in furniture and mattresses."
If recent history repeats itself, the chances of snow are good. On February 1, 2011, 13.6 inches of snow fell at Chicago's O'Hare Airport on February 1, 2011. No minimum purchase is required. For complete details, visit artvan.com.
Art Van Furniture is the Midwest's largest furniture retailer and America's largest independent furniture retailer. The company operates 94 stores throughout Michigan, Illinois, Ohio, and Indiana, including freestanding Art Van PureSleep mattress stores, Art Van Flooring stores, and Art Van Furniture franchise locations as well as a full service e-commerce website. Founded in 1959, the company is family-owned and headquartered in Warren, Michigan. Visit artvan.com for more information.
SOURCE Art Van Furniture