Native Grill & Wings Taking Flight
Award Winning Chain Finally Breaks Out Of Its Arizona Hub; Launches National Expansion Initiative
January 20, 2015 // Franchising.com // GILBERT, Ariz. – Native Grill & Wings, an award winning Arizona restaurant chain known for its 20 wing flavors that guests can order by the individual wing, is ready to spread its wings across the country via franchising.
Having primarily focused its expansion efforts over the past 35 years in Arizona, where all but two of the chain's 31 restaurants are located, Native Grill & Wings has finally begun to aggressively break into emerging markets across the country. Company plans call for opening eight new restaurants in 2015 and having as many as 100 total locations nationwide by 2020.
There are already 14 new restaurants in various stages of development throughout Arizona, Colorado, Idaho, Mississippi, Montana, South Dakota, Utah and Wyoming.
"We've primarily followed the hub-and-spoke model of expansion, conquering our local market first, expanding into nearby locales and regions, and finally expanding nationally," said CEO Dan Chaon. "We're incredibly proud of the recognition and iconic status we've received in our own backyard over the past three decades. Now, with a strong leadership team and a growing group of franchisees, we're ready to receive the same recognition nationwide."
Native Grill & Wings (or, "Native," as the regulars called it) focuses on food and being family-friendly unlike competitors such as Hooters, Twin Peaks and Buffalo Wild Wings. The polished sports grill proudly offers 20 wing flavors – from Strawberry Hot to Ancho Chile Lime, Asian Garlic to Honey Chipotle – that guests can order by the individual wing, as well as an extensive menu of burgers, sandwiches, salads and more. Most of the sauces and rubs can be used to customize other menu items.
The restaurants are divided into a bar and restaurant, with approximately 30-40 flat screen TVs throughout, offering sports coverage for families and serious fans, and a customer base spanning all generations – baby boomers, Generation Xers and Millennials.
"Our mission is to provide our guests with excellent service, exceptional food, and a memorable experience, while continuing to be the coolest place for the hottest wings," Chaon said.
To augment the company's growth, Native is seeking individuals with multi-unit restaurant management experience who are looking to capitalize on the fact that Americans are estimated to consume more than 25 billion chicken wings annually. With a franchise fee of $50,000, the estimated initial investment to own and operate a Native franchise ranges from $625,000 to $2.2 million. The franchise fee for each additional unit is $40,000.
"While growth in most of the restaurant industry has reversed or been sluggish, chicken wings sales continue to grow," added Chaon, noting that the sales of chicken wings grew by 10.7% in 2012 to 13.5 billion wings and another 4% in 2013. "We're ready to take flight in a big way."
For more information visit http://franchise.nativegrillandwings.com/.
About Native Grill & Wings
Based in Gilbert, Arizona, Native Grill & Wings is a family-friendly, polished sports grill with 31 restaurants throughout Arizona, Colorado and Texas. Native, as the brand's legion of fans call it, serves 20 award-winning wing flavors that guests can order by the individual wing, as well as an extensive menu of burgers, sandwiches, salads and more. Today, combined with a strong leadership team and a growing group of franchisees, Native Grill & Wings is gaining national recognition as one of the fastest-growing concepts in the more than $202 billion full-service restaurant industry. For more information, visit http://nativegrillandwings.com/.
SOURCE Native Grill & Wings
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