The Häagen-Dazs Shop Company Premieres an Exciting, New Shop Design
Merge of Classic and Modern Design Creates an Exceptional Guest Experience
MINNEAPOLIS - Jan. 20, 2015 // PRNewswire // - The Häagen-Dazs Shops Company announced today an exciting, new Häagen-Dazs® Shop design that will premiere on January 24, 2015, at the Shop in Bronxville, NY. This grand opening premier is the national launch of the new Häagen-Dazs Shop design that will be used at all new shops going forward as well as for existing shops when they remodel.
"The new Häagen-Dazs Shop was designed in collaboration with Interbrand Design Forum to be both modern and classic, like our ice cream," said Justin Chafe, Marketing Manager for The Häagen-Dazs Shop Company. "We are focused on providing an exceptional experience for guests to enjoy the brand's super-premium ice cream, gelato and sorbet while staying true to our artisan roots."
In order to create a premium experience for guests, the brand focused on three key goals: simplify the ordering process; create a tasting station to sample new flavors; and, lastly, minimize the "ordering pressure" so the experience is more enjoyable. This Shop offers 24 flavors of ice cream, gelato, sorbet and frozen yogurt and will once again offer the brand's decadently delicious ice cream bars hand-dipped in either milk or dark chocolate. Once guests have decided on a cone, sundae or freshly hand-dipped Häagen-Dazs bar they will be able to watch the creation of their treat from a special "dessert theater" viewing area.
"Häagen-Dazs is such an esteemed brand. Everything about it is super-premium but there was room to elevate the retail experience to align with its other touchpoints," said Tom Kowalski, lead designer on the project for experience design agency Interbrand Design Forum. "The aesthetic reflects the old-world traditions and craftsmanship at the heart of the brand. You can see this in the classic details like the tin ceiling, the carved wood stools and the ice cream cone-shaped syrup pulls which give the space substance within a contemporary setting."
To celebrate the January 24th opening of the Häagen-Dazs Shop, located at 28 Park Place in Bronxville, the brand is throwing a Grand Opening weekend celebration where guests are invited to tour the new Shop, sample super-premium Häagen-Dazs® ice cream and enjoy a day full of festivities. Free scoops, sundaes and hand-dipped bars will be available from 12-4 p.m. Though the brand operates stand-alone shops, kiosks and walk-up counters throughout the United States, the Bronxville Shop, which can seat approximately 12 guests, provided the perfect space to showcase the new design of the Häagen-Dazs Shops in entirety.
"This is a strong market for Häagen-Dazs and we couldn't be more excited for this Shop to open in Bronxville," Chafe said. "Irfan Mandani has operated this store for eight years; when offered the opportunity to use this location as the first Shop with the new design, he was behind the concept from day one. We anticipate this opening being a huge success for Irfan and our other franchises as new Shops are opened throughout 2015."
The Häagen-Dazs Shop Company is always seeking new franchise owners with a passion for Häagen-Dazs super-premium ice cream to open shops in premier locations. To learn more about Häagen-Dazs Shops or how to open a franchise, please visit haagendazsshoppecompany.com.
The first Häagen-Dazs Shop opened in Brooklyn, NY in 1976, giving consumers a new outlet for Häagen-Dazs pure, super-premium ice cream. Today the Häagen-Dazs Shop system in the United States is made up of more than 200 Häagen-Dazs Shops, franchised by The Häagen-Dazs Shoppe Company, Inc., which proudly offer top quality indulgent desserts that start with Häagen-Dazs products. For more information, please visit haagendazs.us/shops/, join the company's fan page at facebook.com/HaagenDazsUS, follow the brand at @HaagenDazs_US.
About Interbrand Design Forum
Since 1978, we have been creating retail brand experiences for companies around the world. Interbrand Design Forum's talent for game-changing innovation led us to create a business model that integrates brand strategy, insights, retail design, digital, documentation and rollout to provide clients with a comprehensive offering. By bringing together a diverse range of insightful thinkers, we deliver solutions that are rigorously analytical and highly creative through the Interbrand network of 1,200 associates in almost 40 offices around the globe.
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SOURCE Häagen-Dazs Shops
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