January 22, 2015 // Franchising.com // NASHVILLE - Daily Juice Café, an organic juice and smoothie café chain based in Austin, Texas, has signed an area developer agreement with Vitality, LLC to open a total of 3 locations within the next two years in the greater Nashville area. Daily Juice will debut its first store in February 2015 at The Shops at Seven Springs (700 Old Hickory Boulevard, Suite 203, in Brentwood), and a total of three locations will open in the market by 2016.
"I'm pleased to introduce Daily Juice Café to the Nashville and Brentwood communities, bringing more people quick-food options with as much focus on nutrition as taste," commented Robbie Nowinski, a Registered Dietitian and principal of Vitality LLC.
A graduate from the University of Arizona, where he received a degree in Nutritional Sciences and was the captain of the Men's Ice Hockey team, Nowinski has a great understanding of health, wellness, and agricultural sustainability. He has spent the past 5 years in Los Angeles and New York delivering nutrition education, while working to improve outcomes within large healthcare organizations. Now a beloved Nashville resident, Nowinski is eager to offer his local community a food option in which authenticity and nourishment are without question.
Nowinski first encountered Daily Juice while in Austin to run a 5K and visit family. "Healthy living has always been a priority for me," he said. "I was drawn to Daily Juice because of the quality of their product. With whole-food smoothies, organic entrees and cold-pressed juices, Daily Juice Café offers an inviting and refreshing culture for healthy food that fits the needs and lifestyle of the Nashville area."
Daily Juice Café serves made-to-order organic juices and smoothies prepared from fresh vegetables, fruits and super foods, as well as highly nutritious grab-and-go foods in a quick-service, uniquely cultural environment. It's the only concept in its segment that offers 100 percent real foods that are gluten- and dairy-free.
Nowinski's partners in this venture are family members Josh and Margaux Akright. Josh is the Founder of T3 Travel, an event and sports-related travel firm based out of Knoxville, and his wife Margaux is a local fitness instructor and health enthusiast. Both are thrilled to be members of a family business with a focus on improving the lives of others. "Our goal is to be a pillar of health and wellness for Tennessee," commented Josh, "and Daily Juice is an avenue to provide that foundation."
John Martin, CEO and co-founder of Daily Juice Group is as equally enthralled to have the Vitality family as a franchise partner to help expand the brand. "I was impressed with the group's lifestyle goals and their ability to manage a specialty brand such as the Daily Juice," he said. "We are excited to have Robbie, Josh and Margaux in our franchise family. We feel very comfortable that they will bring the same product consistency and service to Nashville as what our customers have grown to expect from the Daily Juice Café brand everywhere else."
Nowinski is confident that Nashville is the best place for the next stage of Daily Juice Café's expansion efforts. "Nashville is a vibrant, health conscious community," he explained, "but, like most communities, is also underserved in this area. Healthy options and sustainability are imperative as we move forward, and Daily Juice is at the forefront of this movement. The family based Vitality team is extremely excited to be able to offer such a brand to Middle Tennessee.."
Daily Juice currently has two locations in Austin, one in Houston and a fourth in Dallas.
To tweet this release: @DailyJuice #franchise to debut in Nashville: 1st location to open February 2015 with 3 locations planned for the Nashville market by 2016!
SOURCE Daily Juice