Better Homes and Gardens Real Estate Continues Strong Momentum and Expansion in Florida

January 27, 2015 // Franchising.com // CAPE CORAL, Fla. and MADISON, N.J. - Better Homes and Gardens® Real Estate announced today the addition of Southwest Florida-based brokerage Blue Water Realty, Inc. to its franchise network. The newly named Better Homes and Gardens Real Estate Gulf Shore will remain under the leadership of owner Aaron Eyerman, who has overseen the company’s consistent growth since its inception in 2010. The brokerage serves the Southwest Florida real estate market, with a targeted focus on Cape Coral, Fort Myers, Fort Myers Beach, Naples, Port Charlotte, Pine Island, Sanibel, Matlacha, Bokeelia and Bonita.

"There is a natural synergy between our national brand and Better Homes and Gardens Real Estate Gulf Shore through our shared focus on outside-of-the-box solutions and tools that drive strategic growth and awareness," said Sherry Chris, president and CEO, Better Homes and Gardens Real Estate LLC. "We take pride in helping our affiliated agents build their business, and in turn, providing the consumer with an unforgettable experience."

Better Homes and Gardens Real Estate Gulf Shore has experienced steady growth in the last five years through its work with luxury clients, first-time and millennial homebuyers and families who are relocating to Southwest Florida. Additionally, for its international clients, the firm boasts real estate professionals who are fluent in many languages, including Spanish, German, Italian and Cantonese.

"The next generation marketing strategies that Better Homes and Gardens Real Estate provides will help take our company to the next level in our current marketplace and beyond," said Eyerman. "Our clients will benefit from the brand’s innovative lifestyle search on bhgre.com, its exceptional real estate and lifestyle content, and the trust and equity that comes with being affiliated with one of America’s most iconic brands."

Better Homes and Gardens Real Estate Gulf Shore is focused on enhancing its presence in new developments of luxury, waterfront properties in Cape Coral, Fort Myers and surrounding areas. The brokerage will also continue to support and serve its other local communities across Southwest Florida.

For more information, please visit www.BetterGulfShore.com.

About Better Homes and Gardens Real Estate LLC

Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

The growing Better Homes and Gardens Real Estate network includes more than 9,100 affiliated sales associates and approximately 280 offices serving home buyers and sellers across the United States and Canada.

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens Real Estate Franchise is independently owned and operated.

For more information, visit www.BHGRE.com.

SOURCE Better Homes and Gardens®

Media Contacts:

Paul Pettas
Kwittken
(646) 747-7164
ppettas@kwittken.com

Katelyn Castellano
Better Homes and Gardens Real Estate LLC
(973) 407-6849
Katelyn.Castellano@BHGRealEstate.com

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