January 29, 2015 // Franchising.com // EAST LANSING, Mich. – BIGGBY COFFEE, continues to gain steam (pun intended) and generate national attention for being named by Franchise Business Review (FBR) as number 7 in the Top Food Franchises to own nationally. BIGGBY is the top and only coffee franchise ranked on the overall Food Franchise list. The ranking comes at a time that the company continues to grow and set BIGG franchise goals for 2015.
Franchise Business Review leads the market for research in the franchise industry. Franchise Business Review collects reports are gathered through feedback from current franchise owners, which help define the satisfaction of owning a franchise and the overall health of the franchise system. Trends, concepts and franchise models are reviewed to help decide rankings. Involvement from an investment and financial standpoint, and how franchisee satisfaction has fared in the past year, are also taken into consideration. The report, based on more than 4,000 surveys from franchisees in the food sector, and representing more than 100 brands and more than 18,000 franchised businesses, ranks BIGGBY as the only coffee concept listed in the top 40.
"It's tremendously rewarding for BIGGBY to continually be recognized not only by Franchise Business Review, but by our franchisees. We celebrate our 20th Birthday as a company this year and to be able to receive national attention as a franchise concept demonstrates that BIGGBY continues to be extraordinarily successful," Bob Fish, BIGGBY COFFEEE CEO and co-founder said. "Our ongoing success is because of our remarkable franchisees. They work every day to create an extraordinary experience for our customers by focusing on superior customer service, happiness and fun!"
System wide, BIGGBY COFFEE has seen double-digit growth for more than 20 consecutive quarters. Couple the growth that with the recent 50% reduction in franchise fees, plus lowering the overall store build-out and initial opening investment by 40% helps current franchisees and potential franchisees open stores. In 2014, 50% of the stores signed in 2014 were to existing franchisees which shows the health of the organization.
"From our opening day 20 years ago, we've always said that BIGGBY has the best customers in the world. Without their support, we would not be where we are today," Fish said. "In this type of business it's the people who make all the difference. When you combine that with our proven franchise concept and a constant positive disposition, the growth of BIGGBY COFFEE is limitless!"
East Lansing, Mich.-based BIGGBY® COFFEE was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and his business partner Michael McFall, on a handshake and $3,000, decided to franchise the concept. BIGGBY COFFEE's core values of B happy, have fun, make friends, love people and drink great coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet café paradigm. Besides connoisseur-worthy drinks with pronounceable names like Teddy Bear and Caramel Marvel, BIGGBY baristas provide a unique experience focused on brightening their customer's day. The "Big 'B'" on the orange background caught on, and today BIGGBY COFFEE has 238 cafes open or under contract across nine states including: Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin, Kentucky, Florida and Texas.
SOURCE BIGGBY COFFEE®
Director of Marketing