January 29, 2015 // Franchising.com // MADISON, N.J. - ERA Real Estate, a leading global real estate franchisor, today announced the promotion of Chris Trick to chief marketing officer. Trick's previous title was senior vice president of marketing and product development.
"Chris's invaluable contributions to our 2014 reimaging campaign - from strategy to execution - truly moved the needle for ERA Real Estate," said Charlie Young, president and CEO of ERA Real Estate. "His in-depth understanding of branding within a franchise environment and his ability to articulate the benefits and ROI to multiple stakeholders across the organization resulted in a seamless transition and renewed excitement among our customers and the real estate industry."
Since joining ERA Real Estate in 2012, Trick's efforts have focused on strengthening the organization's value proposition by introducing innovative marketing strategies as well as enhancing tools and technology to make the brand more relevant to brokers, agents and consumers.
"As a solution seeker with a proven track record of building marketing programs that enhance brands from the inside out, Chris continues to help further our organization's aggressive growth goals," said Young. "In 2015, Chris will play a key role in the roll out of Zap, another game-changing development for ERA Real Estate."
Zap is the turnkey technology platform from ZipRealty that will provide Realogy franchisees with branded websites and a customer relationship management system as well as tools for transaction management, digital marketing and agent coaching.
With a long tenure in the hotel industry, Trick served as vice president of marketing for Marriott ExecuStay before joining ERA Real Estate. Prior to working for Marriott, he held senior marketing positions with Days Inn, Howard Johnson, La Quinta Inns and Intercontinental Hotels Group where he authored integrated marketing strategies to increase customer engagement and drive revenue.
ERA Real Estate is an innovative franchising leader in the residential real estate industry with 40 years of experience in developing consumer-oriented products and services. The ERA network includes approximately 32,000 brokers and sales associates and approximately 2,300 offices throughout the United States and 34 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Holdings Corp. (NYSE:RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
SOURCE ERA Real Estate