January 30, 2015 // Franchising.com // MINNEAPOLIS - The Dairy Queen system, a Berkshire Hathaway (NYSE: BRK.A and BRK.B) company, is helping fans raise America's romance grade. According to a national poll*, the average American gives their significant other an "F" on Romance, and 62 percent of Americans receive clichéd Valentine's gifts. The DQ® brand aims to raise the grade and #breakthecliche of unimaginative Valentine's Day gifts by introducing the "perfect for two" Red Velvet Cupid Cake, which includes dreamy soft serve blended with romantic red velvet cake pieces, and the Red Velvet Spoon Case for Valentine's Day.
"We flipped the cliché and created an original gift that helps our Fans be more memorable this Valentine's Day," said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). "We took our popular red velvet flavor and developed the perfect-for-sharing Red Velvet Cupid Cake and added an unexpected twist by offering a one-of-a-kind Red Velvet Spoon Case."
The Red Velvet Cupid Cake couldn't be more fitting. Fifty-six percent of Americans prefer consumables on Valentine's Day and 76 percent would share a Valentine's Day dessert. It's the perfect way to say, "There's no one I want to share with more than you." Fans can order the Red Velvet Cupid Cake at DQCakes.com beginning Feb. 1 or by visiting or calling a participating DQ store or DQ Grill & Chill® restaurant.
Valentine's Day clichés are not lost on the DQ brand. A TV spot featuring a parody of a typical Valentine's Day commercial will air during the Puppy Bowl on Feb. 1 bringing Fans one of the only romantic moments during what 67 percent of survey respondents declared to be the most un-romantic day of the year. A :60 version of the spot will air during Saturday Night Live on Feb. 7. Fans can connect using #breakthecliche on Twitter at twitter.com/dairyqueen and on Facebook at facebook.com/dairyqueen.
The DQ Red Velvet Cupid Cake is made-to-order and includes creamy vanilla soft serve blended with red velvet cake pieces and cream cheese frosting. Starting at $9.99, it's perfectly sized for two, and custom messages of love can be added to the cakes. Fans can order the Red Velvet Cupid Cake at DQCakes.com beginning Feb. 1 or by visiting or calling a participating DQ store or DQ Grill & Chill restaurant.
The DQ Red Velvet Spoon Case comes in a traditional jewelry box, covered in red velvet fabric that opens to reveal the iconic DQ Red Spoon resting on a white satiny pillow. It's an unexpected, made-for-two gift that's perfect for sharing the DQ system's new Red Velvet Cupid Cake. The DQ Red Velvet Spoon Case is $4.99 plus shipping with all net proceeds for every spoon case sold contributed to Children's Miracle Network Hospitals, the DQ system's cause-marketing partner. Fans can order the Red Velvet Spoon Case at DQCakes.com while supplies last.
The introduction of the Red Velvet Cupid Cake and Red Velvet Spoon Case are part of the DQ system's year-long "Fanniversary," celebrating the brand's 75th anniversary.
Now through Feb. 28, participating DQ locations and DQ Grill & Chill restaurants nationwide are also featuring a Red Velvet Cake Blizzard Treat as the February Blizzard of the Month treat. It's a combination of red velvet cake pieces and cream cheese frosting blended with creamy vanilla soft serve. The Red Velvet Cake Blizzard Treat comes in four sizes, including the Mini, and can also be served in a waffle cone.
Additionally in February, Fans can get the 4-piece Chicken Strip Basket for $4.99 at participating DQ and DQ Grill & Chill restaurants nationwide.
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the brand at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 9.8 million friends and become a friend at facebook.com/dairyqueen.
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,400 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
SOURCE American Dairy Queen Corporation (ADQ)