NEW YORK - Feb. 2, 2015 // PRNewswire // - Weight Watchers International, Inc. (NYSE: WTW) advertised during the Super Bowl for the first time ever to debut a new spot announcing its commitment to help Americans navigate the food challenges everyone faces. In addition, Weight Watchers announced an introductory offer to "Lose 10 lbs on us." Not only will the usual sign-up fee be waived, but two months of membership fees will be refunded to new members who lose at least ten pounds in the first two months.
To ignite a dialogue about the complexity of the current food environment and why support is needed, Weight Watchers premiered a 30-second spot, titled "All You Can Eat," during NBC's broadcast of Super Bowl XLIX. The spot highlights the food challenges people navigate in everyday life, which makes staying on track and losing weight harder than ever, and shows how popular culture can shape an unhealthy relationship with food, with voiceover by actor Aaron Paul.
"All You Can Eat" is part of the larger "Help with the Hard Part" campaign that Weight Watchers launched this winter to bring to life how Weight Watchers can help with the hard part of losing weight. Weight Watchers now provides more customized choices via its newest offerings – Weight Watchers OnlinePlus and Personal Coaching – with live help from a Coach who has been there and lost the weight, available 24/7.
"There's often a big disconnect between how we want to eat and how we actually eat, and the environment that surrounds us often sabotages that," said Maurice Herrera, Senior Vice President of Marketing, Weight Watchers. "In this spot, we're showing why it's hard and why we need help. We're also committing to helping people navigate this world of food. To make our value even more compelling, we are also excited to launch our new 'lose ten pounds on us' offer."
"Research shows that the Weight Watchers program helps people lose eight times more weight than when they go at it alone.[i] Americans spend so much time and money trying to lose weight, and yet two-thirds of us are overweight.[ii] This is a big challenge that requires a proven solution," said Gary Foster, Ph.D., Chief Scientific Officer, Weight Watchers. "Our program works because it's based on behavioral science that is delivered through support from Weight Watchers Coaches who have lost weight on the program. They're now available anytime, anywhere with new 24/7 Expert Chat and through one-on-one, customized Personal Coaching."
The "All You Can Eat" spot was created by Wieden+Kennedy Portland and can be viewed online at WeightWatchers.com.
For full details and to sign up for the "Lose 10 lbs on us" offer, visit www.weightwatchers.com/loseten. If new members purchase one month of any Weight Watchers subscription by February 14, 2015 and lose at least ten pounds within the first two months on the program, they will receive a refund of two months' of applicable fees paid. Offer available in participating areas only.
Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds more than 40,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. Weight Watchers provides innovative, digital weight management products through its websites, mobile sites and apps. Weight Watchers is the leading provider of digital weight management products in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.
[i] Johnston et al. A randomized controlled trial of a community-based behavioral counseling program. The American Journal of Medicine. Article in Press, October 2013. http://dx.doi.org/10.1016/j.amjmed.2013.04.025
[ii] Food research & Action Center, http://frac.org/initiatives/hunger-and-obesity/obesity-in-the-us/, Ogden et al., 2014
SOURCE Weight Watchers International, Inc.