February 02, 2015 // Franchising.com // Washington D.C. - Zippy Shell is proud to announce that it has undergone a complete rebrand. As of today, the company has rolled out a new visual identity, tagline and online presence to support its plans and future growth.
Zippy Shell also took the opportunity to simplify and redesign its logo. The new look will provide consistency throughout its new identity, further enhancing the core message of what the company represents. The new tagline is 'Storage and Moving Made Simple.'
"Redefining our company will provide us with a chance to strengthen our message of who we are and what we stand for. This was the opportunity to not only tailor our brand to our customers' needs, but also for us to modernize how we represent ourselves." Rick Del Sontro, CEO of Zippy Shell.
Zippy Shell has simultaneously launched its redesigned website, www.zippyshell.com, to enhance the online presence of the company. The new website features easier registration and navigation flow for consumers, tracking and measurement tools, mobile-friendly usage and geolocation tracking capabilities.
"This is a very exciting time for Zippy Shell and our ever-expanding customer base. Our significant growth within the past few years is what propelled us to invest further in our marketing strategy," said Josh Greene, VP of Marketing at Zippy Shell. "We worked closely with our staff, as well as incorporated customer feedback, to ensure that we developed a brand that both highlights our expertise and our customers' needs.
"It's been quite a journey with the Zippy Shell team and we're honored to have been the agency chosen to help them move forward in their rebranding process. We are excited to see the impact our work will have on Zippy Shell's already tremendous growth in the market," said Doug Logan, President of Inov?t.
Zippy Shell has expanded into 106 markets nationwide and plans on growing to 250-300 markets by 2020, making Zippy Shell the fastest growing company in storage and moving today.
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Zippy Shell USA, LLC, member of the Entrepreneur Magazine's 2015, 'Best 500 Franchises,' is a national organization, dedicated to enhancing the portable self-storage and moving industry. The company includes Zippy Shell, ZippyU (student storage), Zippy Shell Storage Operations (ZSSO) and related properties. Headquartered in Washington, D.C., Zippy Shell currently has 54 independently operated facilities in 106 markets. Zippy Shell® is an exclusively licensed trademark of Zippy Shell USA, LLC. For more information, visit the Zippy Shell website at www.zippyshell.com.
SOURCE Zippy Shell