Snap Fitness Renews NASCAR Sponsorship

America's Fitness Brand and Landon Cassill Sign New Deal

February 03, 2015 // Franchising.com // MINNEAPOLIS - It's full speed ahead for Snap Fitness and Landon Cassill in the 2015 Sprint Cup Series. America's Fitness Brand will again be a primary sponsor for Cassill and his No. 40 car.

"I'm thrilled that our brand will continue working with Landon in 2015," Snap Fitness Founder and CEO Peter Taunton said. "He is a tremendous athlete and leader who is dedicated to working hard in order to reach his goals, which is an attitude we see in our clubs across the country."

In 2014, Snap Fitness became the first wellness franchise to partner with NASCAR.

"The exposure we garnered last year with NASCAR was astounding. Aligning America's Fitness Brand with one of the most popular sports in the U.S. was a complete triumph and total game-changer," Steele Smiley, chief officer responsible for brand strategy, said. "We are two brands that touch millions of people across the country, so renewing our partnership was a no brainer."

This year's sponsorship will go beyond the racetrack. Snap Fitness will support Cassill's triathlon training in hopes of qualifying for the 2015 Ironman 70.3 World Championships in Austria.

"I would not be the caliber of athlete I am without Snap Fitness," Cassill said. "The training I've done at Snap Fitness has truly transformed my lifestyle and helped my endurance behind the wheel."

Snap Fitness is excited to start the season off in Atlanta as an early season race. Cassill called it one of the season's most exciting races and a great venue to kick-off the Snap Fitness sponsorship.

2015 Snap Fitness Sponsored NASCAR Sprint Cup Series Races:

Event

Location

Date

Folds of Honor QuikTrip 500

Atlanta Motor Speedway

 

March 1, 2015

NASCAR Sprint All-Star Race    

Charlotte Motor Speedway

May 16, 2015

Coca-Cola 600

Charlotte Motor Speedway

May 24, 2015

Pure Michigan 400

Michigan International Speedway    

 

Aug. 16, 2015

Bojangles' Southern 500

 

Darlington Raceway

Sept. 6, 2015

About Snap Fitness

With more than 2,000 clubs open or in development in 15 countries, Snap Fitness is one of the world's largest 24/7 fitness franchises. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments, and world-class support. For more information, please visit www.snapfitness.com.

SOURCE Snap Fitness

Contact:

Katie Volney
katie@lolaredpr.com
612.333.1723

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

America's Dog & Burger
We're not complicated. Our systems and training allow you to bring a brand to your neighborhood that's laser-like focused keeping everything...
SiempreTax
SiempreTax+ is a low-investment tax franchise opportunity. SiempreTax+ specializes in tax return preparation for individuals and small businesses in...
Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café that features top-quality branded cookies, baked goods, coffee, ice cream...
Golden Corral Buffet and Grill
Golden Corral is the nation's leading family style restaurant franchise featuring steaks, buffet and bakery items.
Fitness Together
Join one of the largest personal training brands focused on results and accountability!

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)