Sotheby's International Realty Brand Wins 'Best in Category' in Franchisee Satisfaction
For Eighth Consecutive Year in Franchise Business Review Ranking
February 04, 2015 // Franchising.com // Madison, N.J. - Sotheby's International Realty Affiliates LLC today announced it won Franchise Business Review's Best in Category for Real Estate Franchisee Satisfaction award for the eighth year in a row.
The Best in Category award measures franchisee satisfaction with their franchisors and is part of the 10th annual Franchisee Satisfaction Awards presented by Franchise Business Review. In addition to its real estate ranking, the Sotheby's International Realty® brand also came in first in the overall top 50 and first among the Top 50 "Systems with 250 or more units," which is a ranking of all franchise systems across all categories with more than 250 locations.
"We are so proud to not only receive this distinction for the eighth year in a row but to also move from third to first in the systems with 250 or more units ranking, and from fourth to first in the overall top 50 ranking," said Philip White, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "This award essentially is our report card from our network, and we are so pleased that they hold us in such high regard within the ranking system. We continually strive to improve our service to our franchisees and we are grateful for this honor."
Franchise Business Review surveyed more than 28,000 franchisees from more than 350 leading systems for the annual Franchisee Satisfaction Awards. Franchises were evaluated in five areas: training and support, franchise system, franchisor/franchisee relations, financial opportunity and overall satisfaction. Additionally, demographic and lifestyle questions gave a 360-degree view of the franchise ownership experience. Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. For a complete list of this year's award winners, go to www.FBR50.com.
"The Sotheby's International Realty brand has been ranked number one in Real Estate for eight years running," said Franchise Business Review president Michelle Rowan. "The brand's continuous efforts to find ways to strengthen the brand and relationship with its franchise partners won it the honor of being ranked number one overall on our list of 200 brands with the strongest validation from their franchisees this year."
The Sotheby's International Realty network currently has over 16,400 sales associates located in approximately 730 offices in 56 countries and territories worldwide. Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and their clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.
About Sotheby's International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
SOURCE Sotheby's International Realty Affiliates LLC
Sr. Director, Public Relations and Communications
Sotheby's International Realty Affiliates LLC