Flip Flop Shops® Launches Havaianas Partnership with February Freebie Promotion
February 05, 2015 // Franchising.com // ATLANTA – Flip Flop Shops®, the fast-growing global retail chain devoted exclusively to flip flops and casual footwear, is expanding its merchandise selection with the addition of iconic Havaianas styles in all of the company's North American shops. To mark the new partnership, the two brands have teamed up to provide shoppers with an extra sweet surprise in February.
Throughout the month, customers who buy two or more pairs of Havaianas at any Flip Flop Shops location throughout North America will receive a bonus travel bag at the time of purchase. The bright red, stylish Havaianas-branded bag is of premium quality and designed to perfectly fit a few pairs of flip flops, sunglasses and other beach-bound accessories.
While Flip Flop Shops have selectively retailed Havaianas styles in the past, the company is responding to consumer demand for the iconic Brazilian footwear by requiring a more robust selection to be carried in all of its franchise-owned shops year-round. Beginning with the Spring 2015 line, all Flip Flop Shops are now stocking the best-selling Men's Top and Women's Slim styles in a variety of colors, and individual shops also have access to the full Havaianas collection.
"Being in the industry we're in, we enjoy fun and adventure, and Havaianas is a great, iconic brand that really celebrates that Free Your Toes® spirit," stated Brian Curin, the President of Flip Flop Shops, a.k.a. the Flip Flop Enthusiast (size 10). "Flip Flop Shops has a very authentic approach, just like Havaianas, so this is a natural partnership all around to help push demand all year long and champion category growth from coast to coast."
Havaianas is an instant passport to Brazilian beaches and fun in the sun," says Marcio Moura, US President of Havaianas, "and we are thrilled to expand our footprint throughout all Flip Flop Shops, a national partner which embodies just that. Together, we'll be able to transport our current and new consumers to a relaxed beach vibe all year round."
Throughout February, Flip Flop Shops will prominently promote Havaianas bright, colorful sandals, through display and signage. Many locations will also be decked out in a Carnival motif to celebrate Havaianas native Brazilian roots and the famous February festival celebrated throughout the country.
"Havaianas has always been a solid performer for us," stated Darin Kraetsch, the CEO of Flip Flop Shops (size 10). "We're excited to now bring a bigger offering to our customers and reach new audiences well beyond the core warm weather months."
Havaianas embodies the fun, vibrant and spontaneous way of Brazilian life. As the original flip-flops created in 1962, Havaianas have been bringing the Brazilian spirit all around the world with high quality rubber and bright, joyful designs. Add instant joy to your feet with comfort and happiness.
About Flip Flop Shops
Founded in 2004, Flip Flop Shops is the authentic retail chain exclusively devoted to the hottest brands and latest styles of flip flops and casual footwear. Its mission is to help people "Free Their Toes®" and embrace the relaxing benefits of flip flops and casual footwear for a healthier, low stress lifestyle. In addition to being an Environmentally Responsible Retailer™, one of the company's major initiatives is "the Heart To Sole™" campaign, designed to reduce stress levels and raise funds and awareness for the American Heart Association.
The company began franchising in 2008 and now operates more than 100 shops globally with 150-plus in the worldwide development pipeline. The executive team boasts more than 50 years of experience building and growing some of the world's fastest-growing franchise concepts, category leaders and some of the world's most well-known brands, including Cold Stone Creamery, Moe's Southwest Grill, Nike and OfficeZilla.com. Flip Flop Shops has been awarded the International Council of Shopping Centers' prestigious "Hot Retailer Award," and ranked for the fifth consecutive year on the Inc. 500 | 5000 list of America's fastest-growing private companies. For more information visit www.flipflopshops.com.
SOURCE Flip Flop Shops
Senior PR Associate