Crowne Plaza Moves One Step Ahead With Thought Leaders Initiative

February 09, 2015 // Franchising.com // Crowne Plaza® Hotels & Resorts has today announced Rugby Union Legend George Gregan and highly-regarded health professional Dr Ginni Mansberg as the first members of an elite panel, offering insights and expertise for Australian business travellers.

The "Crowne Plaza® Thought Leaders" will share expert tips and advice, as well as information relevant to business travellers, housed on the dedicated Crowne Plaza® Hotels & Resorts LinkedIn page, a first for the dynamic hotel brand.

George and Ginni will be covering key topics of interest for the business traveller audience, including general wellness whilst travelling, stress management, keeping motivated in the face of work and life, and dedication to the job.

Dr Ginni Mansberg said: "I'm looking forward to sharing over 20 years' experience as a GP with the Crowne Plaza® audience, focusing on the health needs of business travellers. Keeping healthy and ensuring you maintain positive sleeping habits are crucial steps to success when you're constantly on the road, and I'm glad to partner with Crowne Plaza® who is making this easier for travellers."

George Gregan said: "I've had a long affiliation with Crowne Plaza® throughout my Rugby Union career, and it's great that I can now share my sporting and business expertise with guests. Having been a part of running a successful hospitality business with my wife over the past 15 years , and after captaining the Australian Rugby Union team in recent years, I've gained a lot of experience and knowledge to draw from that I hope will prove valuable."

Bruce Ryde, Director Brand Management, Crowne Plaza® Hotels & Resorts, Australasia, Middle East and Africa, IHG said: "We're excited to welcome George and Ginni, two highly-regarded Australians to the Crowne Plaza® family. The needs of our guests are extremely important to us, and we want to help them succeed and progress. Having two professionals like George and Ginni involved is a fantastic opportunity, and we're thrilled to learn from them as they share their expertise and knowledge throughout the year. We know the Crowne Plaza® Thought Leader program will help provide our business travellers with important information to help them get their job done."

The Crowne Plaza® Thought Leaders program is an extension to the 'Business is a game. Play to win' campaign which went live late last year, drawing parallels from the sporting world by visually linking business to sport. Look out for more news from the Crowne Plaza® Thought Leaders panel, including new additions to the team, in the coming months.

Crowne Plaza® Hotels and Resorts supports the business traveller by providing a holistic approach to help them succeed – via dedicated business and events teams (including a Meetings Director who make sure events & meetings run smoothly), the Crowne Plaza Sleep Advantage® program*, the IHG® Meeting Rewards program**, and a network of 68 Crowne Plaza Hotels and Resorts across Asia Middle East and Africa.

There are currently nine Crowne Plaza® hotels across Australia and 68 across the Asia, Middle East and Africa region (excluding Greater China), with 16 more hotels due to open over the next three to five years.

About IHG (InterContinental Hotels Group)

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE® Hotels and Resorts.

IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty programme with over 82 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.

IHG franchises, leases, manages or owns over 4,700 hotels and 697,000 guest rooms in nearly 100 countries, with almost 1,200 hotels in its development pipeline.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg,www.facebook.com/ihg or www.youtube.com/ihgplc.

SOURCE IHG (InterContinental Hotels Group)

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