Bruster's Real Ice Cream Creates New Chocolate Mudslide for Valentine's Day

PITTSBURGH - February 10, 2015  - (BUSINESS WIRE) - Bruster's Real Ice Cream® will be warming chocolate lovers' hearts this Valentine's Day with another new premium, decadent flavor: Chocolate Mudslide.

Bruster's ice cream makers in each shop start with dark chocolate ice cream, then, by hand, mix in swirls of marshmallow, chunks of Oreo® cookie and bits of rich brownies.

Being scooped for a limited time, Chocolate Mudslide can be enjoyed any way your heart desires – in a freshly made waffle cone, dish, sundae or shake. Pints, quarts and half-gallons are available.

"Introducing premium new flavors on a regular basis delights our guests and in turn drives sales," said Mike Branigan, vice president of Marketing and Product Innovation.

Bruster's has completed seven consecutive quarters of same-store sales growth, with 45 stores setting sales records in 2014. Average unit volume between 2012 and 2014 grew almost 20 percent.

For Valentine's Day, Bruster's also has brought back Death by Chocolate. This indulgent treat is made from dark chocolate ice cream, too. It features gooey fudge, sweet brownie bits, chocolate chunks and chocolate krispies.

Connect with Bruster's Real Ice Cream online at www.brusters.com, www.facebook.com/BrustersRealIceCream, and @BrustersFresh.

"Mentoring Tomorrow's Leaders Today" serves as Bruster's foundation and business platform. Bruster's features 150 flavors of handcrafted ice cream, yogurt, Italian ice and sorbet, with at least 24 made fresh in each shop daily. There are nearly 200 independently owned locations in 18 states and the nation of Guyana. Click here for franchise information.

SOURCE Bruster's Real Ice Cream

Contact: 

Brad Ritter
Ritter Communications, LLC
866-284-2170
BRitter@bradritter.com

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