February 10, 2015 // Franchising.com // BOSTON – Amsterdam Falafelshop is catapulting the falafel craze it has created in Boston to a new level.
Today, the iconic fast casual restaurant concept announced its second Boston area shop, seventh overall, is opening mid February in Kenmore Square.
Located at 642 Beacon Street, the new shop is in close proximity to Fenway Park and Boston University in a vibrant mixed-use residential and entertainment neighborhood. Local entrepreneurs and business partners Matt D'Alessio and Laurence Wintersteen own and will operate the new shop.
"Our time has arrived. Amsterdam Falafelshop is solidifying its place in Boston lore as the brand expands its presence locally and is received so well by our growing fan base," said D'Alessio, who owns and operates the brand's Somerville location that commands remarkable foot traffic at all hours, lunch through late night. "Opening in Kenmore Square is another validation of just how popular our shops have become. The falafel, the ambiance, the service…it's all tops among our competitors."
A staple in the Washington D.C. area, where there are four existing locations, this is the area's second Boston area restaurant. Amsterdam Falafelshop also has locations open and in development in Virginia and Maryland.
"It's clearly become an infectious brand," said Wintersteen, a seasoned restaurateur in the Boston market. "The constant flow of people coming by and welcoming us - getting excited for our arrival - during our last days of construction, is further evidence of the demand for the brand."
The renowned top-it-yourself falafel shop with a vibe, culture and flavor that commands a global fan base has become a sensation, consistently topping best-food lists, receiving widespread food-critic acclaim and winning over the hearts of discerning customers who have made it a top restaurant on Yelp. In addition to serving fresh-made falafel sandwiches and Dutch-style fries ["frieten"], shops offer nearly two-dozen toppings for patrons to customize their falafel. These unique differentiators inspired D'Alessio, who couldn't resist the opportunity to expand with Amsterdam Falafelshop.
"We are excited to be working with Matt and Laurence to grow the brand," said Arianne Bennett, co-founder and CEO of Amsterdam Falafelshop. "I have said from the beginning that we want to grow with the right people. Matt and Laurence are a great example. They share our passion for cool vibes, fresh falafel and a culture unlike any other. We are thrilled to have them on-board."
In addition to growing in Boston, Amsterdam Falafelshop is moving forward with an aggressive U.S. franchise growth plan calling for expansion into other select urban centers where the brand can maintain its originality among a diverse collection of consumers. The company is still accepting applications from qualified franchisees interested in further developing key U.S. areas throughout the Northeast, Eastern Seaboard, Midwest and Southeast. Target markets include the Washington D.C. metro area and Baltimore, Atlanta, the Carolinas, Miami, Tampa, the New York metro area, Philadelphia and Richmond. Plus, Amsterdam Falafelshop has also pinpointed metropolitan areas across the midsection of the nation such as Chicago, Ohio, and other major metro markets in Texas and California.
For more information about Amsterdam Falafelshop and the new Kenmore Square location, visit: http://www.falafelshop.com.
Since opening in 2004 in the heart of Washington, D.C.'s Adams Morgan neighborhood, Amsterdam Falafelshop has become a magnetic destination. The top-it-yourself falafel sandwich and Dutch-style fries shop with a vibe and culture tailored to meeting the taste and atmospheric demands of urbanites nationwide creates an unforgettable, unique experience in every community it enters. Shops retain a feeling of neighborhood independence amid a period of crucial franchise growth. With three locations operating today and multiple units in development, plans call for an exponential increase in franchised sister-shops, adding dozens of Amsterdam Falafelshop franchise locations across urban centers nationwide. For more information about the restaurants, please visit www.Falafelshop.com. To learn about available franchise opportunities, click on the website's "Franchise Opportunities" tab.
SOURCE Amsterdam Falafelshop
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