Philly Pretzel Factory Executives to Receive Elite Industry Distinction at IFA Convention

Award-Winning Pretzel Franchise Looks to Bolster Governing Strength with CFE Certifications

PHILADELPHIA (PRWEB) February 10, 2015 - Philly Pretzel Factory is proud to announce that two members of its executive team will be receiving the Certified Franchise Executive (CFE) recognition after completing a program offered by the International Franchise Association’s Institute of Certified Franchise Executives (ICFE), whose purpose is to enhance the professionalism of franchising by accredited training and education standards.

Chris Dowling, Director of Unit Economics at Philly Pretzel Factory, and Adam Terranova, Marketing Manager of Philly Pretzel Factory will be awarded their certifications along with other designees at this year’s IFA Convention held Feb. 13-17 in Las Vegas.

"This is an extremely notable accomplishment for Philly Pretzel Factory and a phenomenal indicator of the hardworking and passionate staff we have," said Marty Ferrill, CFE and President of Philly Pretzel Factory. "Their approach to earning their certifications is the same type of dedication we have seen in their executive roles, and we’re very proud of their achievements and commitment in receiving this exclusive certification."

The ICFE awards this honor to executives who have completed the ICFE program based on experience in the franchising industry, participation in IFA events and curriculum credits earned. A CFE recipient must complete a total of 3500 credits in areas including Experience, Participation, and Education Core course work. Additionally, recipients must pass a mandatory CFE final examination to qualify. The program’s mission in professional development is to enhance understanding of industry fundamentals through specialized knowledge.

"I have always admired the highly-respected franchise executives who have received their CFE designation and I am proud to have joined them in this personal and professional challenge," said Terranova. "I am determined to continue utilizing and sharing my knowledge to help Philly Pretzel Factory on its journey of innovation, expansion and greater success."

Joining Ferrill, Terranova and Dowling, Philly Pretzel Factory’s Co-founder and CEO Dan DiZio is currently enrolled in the CFE program and will have completed his coursework for the 2016 Graduation at IFA.

About Philly Pretzel Factory

Philly Pretzel Factory offers consumers a fresh, healthier choice of a satisfying snack with their fresh-baked pretzels that are "served hot outta the oven." Philly Pretzel Factory was founded in 1998 by college buddies Dan DiZio and Len Lehman and has grown into the largest Philly style pretzel bakery in the world, feeding customers at more than 150 franchised locations primarily in the Northeast and Mid-Atlantic, expanding from New York to Florida. Philly Pretzel Factory’s menu offers the traditional Philly style pretzel and also includes pretzel twists, mini pretzels, rivets, pretzel dogs, cheesesteak pretzels and a variety of mustards. These products can be found in a stand-alone bakery, transportation and entertainment venues, and in the nation’s largest retailer, Walmart. For more information on Philly Pretzel Factory, visit To inquire about franchise opportunities, visit

SOURCE Philly Pretzel Factory


Lauren Boukas
No Limit Agency


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