IHG Expands Holiday Inn Express® Brand in Mexico's Central Bajio Region
New property in Celaya opens its doors after an investment of US $10 million.
February 13, 2015 // Franchising.com // CELAYA, Gto. – InterContinental Hotels Group (IHG), one of the world's leading hotel companies, today announces the opening of IHG's first hotel in Celaya, Mexico. The 120-room Holiday Inn Express® & Suites Celaya hotel, located in the state of Guanajuato, was developed following a US$10 million investment by ownership. The hotel is conveniently located on Eje Nor-Oriente S/N, a few minutes from the Uniamerican International School and recreational areas such as Parque Lineal. Also located nearby are industrial parks such as Parque Amistad Industrial Bajío and the Honda Motors production plant.
"Mexico is a priority growth market for IHG, and we are pleased to expand the Holiday Inn Express brand in Celaya, an important center of industry and trade," said Gerardo Murray, Vice President, Distribution and Commercial Marketing, Mexico, Latin America & Caribbean, IHG. "Offering friendly staff, comfort and convenience at an unbeatable value, we are confident that this hotel will become the top choice for smart travelers in the area."
The hotel offers guests a comfortable, yet affordable stay with innovative, preferred guest upgrades to ensure a pleasurable experience. Hotel amenities include a 24-hour fitness center, complimentary high-speed Internet access and a business center. An ideal location for meetings, the hotel has two small meeting rooms and one larger ballroom with a maximum capacity for 115 people. The complimentary Desayuno Express™ breakfast bar features a full range of breakfast items, including a rotation of egg and meat selections, pastries, yogurt, fruit, juices, regional dishes (pasty turnovers) and coffee.
All guest rooms feature contemporary styling, comfortable queen or king-sized beds, a sitting area with a lounge chair and an in-room coffee machine featuring complimentary coffee. The hotel's 18 suites include a kitchenette with microwave and refrigerator. The SimplySmart™ shower incorporates a proprietary Stay Smart™ Kohler showerhead and a signature shower curtain with curved rod. Upgraded 100 percent cotton terry towels and bath products are also included. Guests will enjoy the SimplySmart™ bedding collection – crisp, fresh bedding that features an attractive decorative throw, a medium-weight duvet blanket, soft, 200 thread-count sheets and pillows that come in two comfort levels: "soft" and "firm."
The hotel is owned and managed by Hoteles Bidasoa, S.A. de C.V. The Holiday Inn Express brand participates in IHG's hotel rewards program, IHG® Rewards Club. The industry's first and largest hotel rewards program is free, and guests can enroll at www.IHGRewardsClub.com, by downloading the IHG® App, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's more than 4,700 hotels worldwide. Guests can also book a green hotel stay at any of our IHG Green Engage enrolled hotels.
About the Holiday Inn Express® brand
Holiday Inn Express® hotels are modern hotels for value-oriented travelers. Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers. Guests Stay Smart® at Holiday Inn Express hotels where they enjoy a free hot Express Start™ breakfast bar with new healthier offerings, free high-speed Internet access and free local phone calls (US and Canada only). There are currently more than 2,300 Holiday Inn Express hotel locations around the globe. For more information about Holiday Inn Express hotels or to book reservations, visit www.ihg.com/hiexpress. Find us on Twitter http://www.twitter.com/hiexpress or Facebook www.Facebook.com/holidayinnexpress.
About IHG (InterContinental Hotels Group)
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE® Hotels and Resorts.
IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty program with over 82 million members worldwide. The program was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.
IHG franchises, leases, manages or owns over 4,700 hotels and 697,000 guest rooms in nearly 100 countries, with almost 1,200 hotels in its development pipeline.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg,www.facebook.com/ihg or www.youtube.com/ihgplc.
SOURCE IHG (InterContinental Hotels Group)
Dolores Ávalos Raz Guzmán
Edilia Larios Aguilar