Valpak® Celebrates Its History with a Fresh Face and Reinvigorated Commitment to Neighborhoods
Direct Marketing Leader Transforms Itself to Deliver Even More Savings to Consumers Nationwide
February 13, 2015 // Franchising.com // ST. PETERSBURG, FL - For nearly five decades, Valpak has helped consumers save money and enjoy a better lifestyle, with deals on everything from restaurants and personal care services to automobile and home maintenance. In celebration of its history of helping consumers and businesses in neighborhoods nationwide, Valpak announced today a new logo, brand positioning and engaging programs to deliver even more savings through its blue envelope and extensive portfolio of digital products.
"At the heart of our business, Valpak helps neighborhoods," said Michael Vivio, president of Cox Target Media, provider of Valpak. "We help local businesses connect with their neighbors to find great offers and deals that essentially improve their lives and positively impact their household budgets.
"We are now better representing our essence, beliefs and mission as a direct marketing leader focused on delivering even more value in neighborhoods everywhere," said Vivio.
As the brand has evolved in recent years to incorporate technology, Valpak will continue to find ways to excite consumers about couponing, with even more offerings in the digital space, which supplement its flagship blue envelope.
"Most importantly, Valpak is focused on providing local deals relevant to consumers' wants and needs when and where they need them," added Vivio. "We want to continue to be that awesome neighbor you have come to trust over all these years."
Valpak's programs do more than provide advice on where to go for savings. The company is directly involved in the communities it serves. The first example of this continued commitment will be this spring when Valpak partners with KaBOOM! to help bring play in all its forms to neighborhoods around the country. KaBOOM! is a national non-profit that creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy lives and communities. Since 1996, KaBOOM! has built, opened and improved nearly 16,000 playgrounds, engaged more than one million volunteers and served 7.4 million children.
For years, Valpak has provided savings to consumers, but through this new partnership will be joining with communities in giving back to establish playgrounds and promote play time throughout the country, specifically in underserved neighborhoods.
The new Valpak logo and positioning are designed to bring fun and energy to the product and to share with both consumer and merchant audiences more about Valpak's commitment to its customers where they live, work and play. In addition to its expanded community initiatives, Valpak has unveiled its new logo and signage on its website, on its envelope, and at Valpak's new corporate headquarters in St. Petersburg, Fla. Valpak moved into the new space in December as part of the evolution of the brand. Designed by Junto Design Studio in Tampa and led by John Mistretta, the new Valpak home is divided into neighborhoods, reflecting the approach adopted by the company.
"It's modern and open so that our employees are encouraged to be collaborative and creative. Amenities and breakout rooms focus on a fun, team-focused approach to serving our customers," added Vivio. "It's also designed to recruit and retain talent and reflect the needs of working in a 21st century company."
To learn more about Valpak, please visit www.valpak.com.
Discover more about Valpak®
Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive through a network of local franchises in the U.S. and Canada. Our marketing consultants live and work in your neighborhood, and we can help you take the guesswork out of advertising with real-world marketing solutions that drive measurable results. From the mailbox to online to mobile devices, Valpak continues to find innovative ways to connect businesses with consumers. Monthly, close to 40 million homes receive The Blue Envelope® of savings and nearly 70 million shoppers visit valpak.com for coupon codes and offers. Backed by the muscle of Cox Target Media, Inc., your local Valpak office has the means and know-how to custom build a marketing campaign that meets your needs and budget. Let us introduce you to the neighborhood. Call Valpak at 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings. The company's operations currently include 14 broadcast television stations and one local cable channel, 59 radio stations, seven daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
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