HipPOPs Handcrafted Gelato Bars Signs First Development Agreement

Mobile Dessert Truck to Launch in Dubai

DANIA BEACH, Fla. - Feb. 17, 2015 // PRNewswire // - HipPOPs handcrafted gelato bars, a mobile dessert business featuring handcrafted gelato, sorbet and frozen yogurt POPs on a stick, announced today it has signed its first agreement – an international deal with The Food Truck Company to be the exclusive franchisee in the United Arab Emirates. The Food Truck Company plans to launch 10-20 trucks throughout the UAE over the next five years, with the first two trucks and a 5,000 sq. ft. micro-creamery operating by the third quarter of 2015.

HipPOPs are all-natural, gluten-free, kosher frozen POPs on a stick made from small, hand-crafted batches at the company's micro-creamery. Based in South Florida, the company boasts three varieties of signature Belgian chocolate dips and a dozen unique "POPings" which combine for a gourmet treat with a fraction of ice cream's fat content. Founded on the principle of bringing the highest quality and healthiest ingredients to the streets with a mobile POPtruck, the company blends the Old World traditions, tastes and freshness of Italian gelaterias with modern technology. HipPOPs taps into social networking sites to drive customers to its current truck locations in Florida.

"Since we launched our first truck in 2012, HipPOPs has cultivated an incredibly loyal and enthusiastic fan base here in Florida and we saw this as a lucrative opportunity to bring this new business concept overseas," said Anthony Fellows, founder of HipPOPs. "Food trucks are just beginning to launch in Dubai, so this is the perfect opportunity to get in on the ground floor of this relatively untapped market. Our partnership with The Food Truck Company facilitates our international expansion into the UAE and we are anticipating great success for HipPOPs in Dubai."

The Dubai announcement marks the launch of HipPOPs aggressive growth strategy that includes development efforts in key domestic markets such as Austin, Los Angeles, San Francisco, Las Vegas, Denver, Philadelphia and Portland. To fuel HipPOPs growth, the company is seeking single and multi-unit operators with foodservice and/or restaurant experience. Franchise candidates should have a minimum net worth of $150,000 and liquid assets of at least $75,000. Franchisees can expect the total cost of investment for one HipPOPs operation to be approximately $245,175 to $351,450. The initial franchise fee is $25,000, but if franchisees elect to purchase multiple franchises at the same time, the fee is reduced.

To learn more about franchising opportunities with HipPOPs, contact Anthony Fellows at (954) 674-2211 or visit www.FranchiseHipPOPs.com.

About HipPOPs

HipPOPs follows the Old World tradition of Italian gelaterias with offerings of handcrafted artisan dessert treats, including gelato, sorbet and frozen yogurt. All natural, gluten-free, and kosher, HipPOPs was founded on the principle of bringing the highest-quality and healthiest ingredients to the streets of South Florida with a mobile POPtruck. HipPOPs sources only local, top-quality dairy that adheres to strict standards to make small, hand-crafted batches at the company's micro-creamery in Dania Beach, Florida. At HipPOPs, traditional methods merge with modern technology, such as social media sites like Twitter, Facebook, Instagram, and Yelp, to keep its treat-seeking, heat-beating customers aware when a HipPOPs Truck full of "Handcrafted Awesomeness" is just around the corner.

SOURCE HipPOPs

Contact:

Lauren Simo
Fish Consulting
(954) 893-9150
lsimo@fish-consulting.com

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