European Wax Center Announces Michigan Expansion

Nation's Fastest Growing Beauty Service Brand to Open 30 Michigan Locations

DETROIT, MI - (Marketwired - Feb 23, 2015) - David Coba, CEO and co-founder of European Wax Center (EWC), leader in the beauty and waxing industry, announced the signing of EWC Michigan Inc. as regional developer for the state of Michigan. The first center is scheduled to open in Canton, Mich. in the summer 2015, bringing premier quality services to the area. Franchise opportunities are available throughout the state.

"Modern waxing is about feeling confident, sexy and pampered," said Josh Coba, COO and co-founder of European Wax Center. "We offer an affordable and appealing new option for women and men. Our well-trained staff provides exceptional service in full-privacy wax suites within a clean, professional environment."

"We are thrilled to expand the European Wax Center experience throughout Michigan," said Marci Karp, regional manager of EWC Michigan Inc. "We believe that high quality waxing should be accessible to everyone and can be incorporated into everyone's regular routine and skincare regimen."

European Wax Center is one of the fastest-growing beauty brands in America. During the past five years, the company has expanded from six to more than 600 locations nationwide. EWC is committed to continue bringing premier quality services at an affordable price for all.

For franchise information, please visit waxcenter.com/franchise or email Marci.Karp@waxcenter.com.

About European Wax Center

European Wax Center was founded by siblings David Coba, Joshua Coba and Jessica Coba in 2004, and is now recognized as a leader in comfortable and healthy body waxing that results in beautiful skin. The Cobas developed the ultimate wax experience, featuring the all-natural COMFORT WAX™ developed in Europe and the 4 Steps to Gorgeous™ process -- Cleanse, Prepare, Wax, Rejuvenate. In addition, EWC features include a clean, professional environment, full-privacy Wax Suites, and exceptional service exclusively for EWC guests. For more information about European Wax Center or to inquire about owning a franchise, visit www.waxcenter.com or like us on Facebook at www.facebook.com/EuropeanWax and twitter @EuropeanWax.

SOURCE European Wax Center

Contacts:

Marci Karp
Regional Manager
EWC Michigan, Inc.
734-552-3731

Margaret Blohm, APR
Margaux & Associates, LLC
313-406-3467

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