Century 21 Real Estate Survey Reveals "Binge Watching" TV Programs Brings People Together in the Home
62% Of Co-Bingers Have or Would "Binge Cheat" on a TV-Binging Partner
Millennials Largest Demographic of Binge Watchers, Living Room Most Popular Viewing Location for Binging
February 25, 2015 // Franchising.com // MADISON, N.J. – Century 21 Real Estate, the iconic brand and franchisor with the largest global network in the residential real estate industry including approximately 6,900 independent offices worldwide, today announced the results of the Century 21® commissioned "Binge Watching Survey" which was conducted online by Harris Poll on their behalf in January among over 4,000 U.S. adults. In anticipation of this week's release of the hit Netflix series, House of Cards, Century 21 Real Estate sought to gain insight into the prevalent practice of binge watching, which consists of viewing multiple episodes of a television program in rapid succession and is an increasingly common method of television consumption.
The results showed that 58% of U.S. adults have ever binge watched a show, so for those who haven't, they are in the minority. Nearly all (99%) of these TV watchers are binging in their own home, and 70% are not watching alone as they admit to binging with other people. However, 62% of co-bingers say they have or would 'cheat' on their TV companion to watch ahead in a TV series.
"While the results of this study are fun and entertaining, it serves as part of an overall strategy to provide our affiliated agents with the knowledge and tools they need to better understand and satisfy the needs of today's dynamic real estate consumer," said Rick Davidson, president and chief executive officer of Century 21 Real Estate LLC, underscoring that the franchisor ranked highest in its industry in overall customer satisfaction by the J.D. Power 2014 Home Buyer/Seller Satisfaction StudySM. ""Our System members understand that real estate consumers look for features in homes that help bring them together, and smart home technologies may quickly become a 'must have' as the binge watching trend continues."
Among the key findings of the Century 21® commissioned "Binge Watching Survey" are:
*58% of U.S. adults have ever binge watched a TV show or series
- Millennials at 78% have ever binge watched, demonstrating the largest demographic of binge watchers.
*62% of co-bingers have or would "binge cheat" on a TV-watching partner in order to watch ahead in their favorite television series.
*Unmarried co-bingers are significantly more likely than their married counterparts to say they have ever cheated on a binge partner (44% vs. 31%, respectively).
Where They Are Watching
*Of all binge watchers, 99% say they binge watch in the comfort of their own homes.
*Nearly six in ten (58%) state the living room as the most popular binge watching location.
*Unmarried bingers (57%) are significantly more likely than married bingers (37%) to binge in the bedroom.
Who They're Watching With
*Additionally, seven in ten (70%) of bingers are co-bingers (i.e., watch with others).
- Among those who do, 71% do so with a spouse, partner or significant other.
- About a quarter binge with friends (26%) or children (24%), and more than one in ten binge with siblings (15%) or parents (13%).
*Nearly half (48%) of binge watchers who are parents with kids under 18 in their household say they binge with their children.
This survey was conducted online within the United States between January 13-15 & January 14-16, 2015 among 4,053 adults aged 18 and older -- 2,265 of whom are binge watchers (have ever binge watched a TV show/series) and 1,480 are co-bingers (binge watch with others), by Harris Poll on behalf of Century 21 Real Estate via its Quick Query omnibus product. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents' propensity to be online.
About Century 21 Real Estate LLC
Century 21 Real Estate LLC (Century21.com) is comprised of approximately 6,900 independently owned and operated franchised broker offices in 78 countries and territories worldwide with more than 101,000 independent sales professionals. The Century 21® System provides brand marks, marketing, communications and innovative technology solutions that help enable its franchisees and their independent agents to attract and engage prospects, nurture customers, and deliver a positive real estate transaction experience.
Century 21 Real Estate was ranked highest in overall customer satisfaction by the J.D. Power 2014 Home Buyer/Seller Satisfaction StudySM. Specifically, Century 21® Real Estate swept the awards by receiving the highest ranking among national real estate companies across all four customer satisfaction segments in the study, including: First-Time Home-Buyer Satisfaction, Repeat Home-Buyer Satisfaction, First-Time Home-Seller Satisfaction and Repeat Home-Seller Satisfaction.
The Century 21® brand, as identified by consumers from a list of real estate agencies in the Millward Brown 2014 Ad Tracking Study, is the most recognized brand name in real estate, and the industry leader in brand awareness – a position it has held since 1999.
The Century 21 Real Estate national website -- Century21.com – is the number one "most visited" real estate franchise website, attracting more unique visitors than any other real estate franchise brand site since December 2012, according to comScore, Inc., a global leader in digital measurement and analytics.
C21® System members are active members of the communities in which they live and work, having raised over $111 million in total contributions to Easter Seals since 1979.
To find answers to your real estate questions, please visit the website that best meets your needs: Century21.com, Century21Global.com, commercial.Century21.com, Century21.com/finehomes, and Century21espanol.com.
Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
© 2015 Century 21 Real Estate LLC. All Rights Reserved. Century 21®, the Century 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
SOURCE Century 21 Real Estate LLC