Orangetheory® Fitness Celebrates Fifth Anniversary and Exponential Franchise Growth
High-Intensity Interval Fitness Franchise Opens First Studio in NYC and Expands to South America
February 26, 2015 // Franchising.com // FORT LAUDERDALE, Fla. - On the heels of an impressive 2014, Orangetheory® Fitness, the energizing and fast-growing fitness franchise, is celebrating its fifth year of high velocity growth with the opening of its first location in New York City. Orangetheory Fitness will make its Manhattan debut on March 6 with the brand's newest studio in Chelsea.
In 2014, Orangetheory Fitness raised the bar in the health and wellness industry having nearly doubled its footprint by opening 99 new studios. Furthermore, the company signed more than 200 franchise agreements in 2014 and is on track to open an additional 150 locations by the end of 2015. In addition to its entry into New York City this month, Orangetheory Fitness is proud to announce further international expansion with the grand opening of its first studio in Bogota, Colombia on Feb. 26.
"It's incredible that in just five years we've been able to muscle our way into the highly competitive New York City market," said Dave Long, chief executive officer of Orangetheory Fitness. "It all started in 2010 with a single Fort Lauderdale studio, and we are now an international brand with demand for Orangetheory Fitness studios growing each day. Our explosive growth both domestically and internationally has been fueled by our unique workout solution and a successful franchise business model. We look forward to continued growth and expansion into new markets in 2015."
Today, Orangetheory Fitness has become one of the world's top fitness franchises, with nearly 200 studios in 28 states, and has expansion plans both in and outside of the United States. In addition to its newest international location in South America, the brand currently has studios in Canada and the U.K. and has signed a master agreement to bring the concept into Australia. The high energy, 60-minute, five-zone heart-rate monitored interval training concept has helped tens of thousands of members lose weight, get toned and meet their overall fitness goals in a short amount of time.
More information about Orangetheory Fitness is available on Orangetheory's website. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.
About Orangetheory® Fitness
Orangetheory® Fitness (www.orangetheoryfitness.com) is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights, burning an average of 900 calories including after-burn. The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours post-workout. Orangetheory Fitness was recently ranked #399 in Inc. magazine's Fastest Growing Private Companies List and #462 in Entrepreneur's 2015 Franchise 500® list of the top franchises in the world. Visit www.otffranchise.com for area developer and franchise opportunities.
SOURCE Orangetheory Fitness