Sears Hometown and Outlet Stores and Yext Win Retail TouchPoints' Customer Engagement Award for Online Review Innovation

HOFFMAN ESTATES, Ill. - Feb. 24, 2015 // PRNewswire // - Sears Hometown and Outlet Stores, Inc. (NASDAQ: SHOS) and Yext, Inc., the leading digital presence management company, today announced that they have won a Customer Engagement Award from Retail TouchPoints for their innovative online reviews program. Retail TouchPoints' award recognizes retailers who are leading the pack in implementing new and creative customer engagement strategies to deliver on the promise of customer-centricity.

The custom program integrates Yext's online review monitoring technology with SHOS' "Say Yes" initiative, created to do whatever it takes to fix customer problems and issues. This first-of-its-kind program allows SHOS to better track and respond to online reviews, which retailers often miss or ignore, to build stronger relationships with customers.

"Unlike most retailers who silo online reviews into a separate social category, we chose to make online reviews a key part of our customer service strategy," notes David Buckley, CMO of Sears Hometown and Outlet Stores. "We are excited that the industry is recognizing our progressive approach to customer service, leveraging technology to improve engagement with customers at the local level."

"At Yext we love working with innovative partners like SHOS who are committed to building long-term relationships," said Wendi Sturgis, Yext EVP Sales and Services. "The combination of our review monitoring technology with their 'Say Yes' initiative allows SHOS to do what matters most: create great experiences for customers."

About Sears Hometown and Outlet Stores, Inc.

Sears Hometown and Outlet Stores, Inc. (NASDAQ: SHOS) is a national retailer primarily focused on selling home appliances, lawn and garden equipment, tools and hardware. As of November 1, 2014, Sears Hometown and Outlet Stores, Inc. and its dealers and franchisees operated 1,257 stores across all 50 states as well as in Puerto Rico and Bermuda.

In addition to merchandise, Sears Hometown and Outlet Stores, Inc. provides consumers with access to a full suite of services, including home delivery, installation and extended service contracts.

Sears Hometown and Outlet Stores, Inc. operates through two segments - the Sears Hometown and Hardware segment and the Sears Outlet segment. The Sears Hometown and Hardware segment's stores are designed to provide customers with in-store and online access to a wide selection of national brands of home appliances, lawn and garden equipment, tools, sporting goods and household goods, depending on the particular store. The Sears Outlet stores are designed to provide customers with in-store and online access to purchase new, one-of-a-kind, out-of-carton, discontinued, reconditioned, overstocked and scratched and dented products across a broad assortment of merchandise categories, including home appliances, apparel, mattresses, sporting goods, tools and lawn and garden equipment at prices that are significantly lower than manufacturers' suggested list prices.

For more information visit the corporate website at www.shos.com.

About Yext

Yext lets companies manage their digital presence in online maps, directories and apps. Over 400,000 businesses make millions of monthly updates across 85+ exclusive global partners, making Yext the global market leader. Digital presence is a fundamental need for all 50 million businesses in the world, and Yext's mission is perfect location information in every hand.

Yext is based in the heart of New York City with 350 employees and was named to Forbes Most Promising Companies lists for 2014 and 2015, as well as the Fortune Best Places to Work 2014 list.

For more information visit the corporate website at www.yext.com.

SOURCE Yext

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