Krispy Kreme and Massimo Zanetti Beverage USA Announce Coffee Licensing Agreement

Krispy Kreme packaged coffee now available at Amazon.com and fine retailers throughout the US.

WINSTON-SALEM, N.C. - (BUSINESS WIRE) - Mar. 2, 2015 - Krispy Kreme (NYSE: KKD), a global retailer of sweet treats and complementary beverages, and Massimo Zanetti Beverage USA , a leading roaster of proprietary and private label coffee, tea and drink mix, today announced a multi-year licensing agreement to roast and distribute Krispy Kreme® Coffee for grocery, mass merchants and club stores.

Per the agreement, which was brokered by Krispy Kreme’s exclusive licensing agency, Brand Central, 12oz branded bags of Krispy Kreme ground coffee in Smooth, Decaf, and Rich blends are now available for purchase at fine retailers throughout the United States, and online at Amazon.com and soon at ShopMZB.com.

"Working with Massimo Zanetti Beverage USA to introduce new packaging sizes and varieties of our ground coffee for at- home-brewing underscores our continued commitment to bring our great tasting blends to coffee consumers wherever they choose to shop," said Mark LaBrecque, Vice President of Marketing, Licensing and Consumer Packaged Goods at Krispy Kreme.

"Krispy Kreme is a great brand with a very loyal fan base and we are truly excited about the opportunity to be their roasting partner," said Brian Kubicki, Vice President of Marketing at Massimo Zanetti Beverage USA. "We will utilize our coffee roasting expertise, existing retailer relationships and vast distribution network to make it easy for their fans to enjoy the great cup of coffee they have come to expect either at-home or at the office."

Krispy Kreme Coffee, made with 100% Arabica beans, is available in three delicious blends perfectly crafted for any coffee drinking occasion. Krispy Kreme Coffee can be purchased in 12oz ground coffee bags, K-cup® packs and Ready-To-Drink Iced Coffee varieties at participating Krispy Kreme doughnut shops, grocery stores, mass merchants and online at KrispyKreme.com, Amazon.com, and Keurig.com. Find out more about Krispy Kreme Coffee at KrispyKreme.com.

About Massimo Zanetti Beverage USA

Massimo Zanetti Beverage USA is among the nation’s largest coffee roasters, with nationally recognized retail brands including Chock full o’Nuts®, Hills Bros.®, Segafredo Zanetti®, MJB®, and Chase & Sanborn®. With its headquarters and state-of-the art manufacturing facility located in southeastern Virginia, the company produces proprietary and private label coffee, tea and drink mix for customers in all retail channels and food service throughout North America and around the world. In addition Massimo Zanetti Beverage USA franchises Chock full o’Nuts® Coffee Shops and Segafredo Zanetti Espresso® Cafés. Massimo Zanetti Beverage USA is part of the Massimo Zanetti Beverage Group, the world’s largest privately owned coffee group comprised of 40 companies operating in over 35 countries. For more information, visit: www.mzb-usa.com.

About Krispy Kreme

Krispy Kreme is a global retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme has more than 1,000 retail shops in 24 countries around the world.

SOURCE Krispy Kreme

Contact:

Darryl Carr
Krispy Kreme
336-726-8996
dcarr@krispykreme.com

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