Great Wraps Grill Takes Off In Airport Venues
Fast Casual Brand's "Grill" Focus and Breakfast Offerings Resonates with On-The-Go Travelers
March 03, 2015 // Franchising.com // ATLANTA – Airports across the country continue to invest heavily to improve its foodservice offerings in order to keep up with airline passengers' demand for more sophisticated food and beverage options. This market is particularly looking for dining options that are offer higher quality and healthier choses that go beyond tired fast food offerings. With this important trend in mind, Great Wraps announces the introduction of its new Great Wraps Grill in airport venues. Great Wraps Grill features a new modern design, an expanded chef-created menu and refined operations that provide hot-off-the-grill freshness and greater customer choice. This new and healthy approach to airport dining is ideal for consumers of all ages traveling for business or pleasure.
"We've always delivered menu options that emphasize both health and flavor, a combination that gets us noticed in airports", explains Mark Kaplan, CEO of Great Wraps Grill. "And now, by ramping up our prototype and design, placing more emphasis on the grill and offering more product customization, we believe we're providing an even more memorable experience for airport travelers."
According to Airport Revenue News, in 2013, the top airports in North America were responsible for servicing more than 700 million people, with $4.6 billion earned from food and beverage concessions. For busy travelers looking for a place to relax between flights or for a quick bite between layovers, Great Wraps Grill offers airport passengers and personnel healthy, fresh-grilled and flavorful dishes for any daypart, including hot wraps, grilled cheesesteaks, hearty healthy bowls, frozen smoothies and an expanded breakfast menu to serve morning consumers. From its fresh-grilled meats, to its handmade sauces, market-fresh ingredients and its flavor bar and unique sides, Great Wraps Grill is customizable and easy-to-eat on the go, making it an ideal concept to add to an airport's list of food purveyors.
Great Wraps is already a favorite of travelers and airline crews in Atlanta, St. Louis and Salt Lake City airports. Great Wraps Grill's airport prototype will be available beginning at the 11th Annual ARN Revenue Conference and Exhibition in San Diego on March 8-11. For more information about Great Wraps Grill or to set up a personal conversation with a franchise development executive, visit www.greatwraps.com or contact Spencer Reid, VP of Franchise Development, at firstname.lastname@example.org.
About Great Wraps Grill
Founded in 1989, Great Wraps Grill, a fast casual franchise headquartered in Atlanta, Ga., was the first restaurant chain in America to offer hot, fresh-grilled wrapped sandwiches. With more than 70 restaurants in 18 states, Great Wraps Grill features a menu of hot wraps, grilled sandwiches, hearty healthy bowls and all-natural fruit smoothies. From its fresh-grilled meats, to its handmade sauces, market-fresh ingredients, its amazing Flavor Bar and unique sides, Great Wraps Grill provides guest with fresh-grilled, real food options in airports, malls, and shopping centers across the country. For more information, visit www.greatwraps.com.
SOURCE Great Wraps Grill