March 03, 2015 // Franchising.com // MINNEAPOLIS – Ready for the end of the long, cold, record setting winter? Check. Dreaming of springtime on the horizon? Check. Celebrating the end of winter and beginning of spring with a FREE cool treat? Check - thanks to the Dairy Queen® system, a Berkshire Hathaway (NYSE: BRK.A and BRK.B) company.
In a true fan celebration and with the ultimate fan engagement in mind, the Dairy Queen system kicks off its 75th anniversary this spring with a Free Cone Day on Monday, March 16. On that day, the 75th day of the calendar year, participating Dairy Queen and DQ Grill & Chill® locations will serve fans a free small vanilla soft-serve cone with the signature curl on top (limit one per customer).
"This is all about connecting with our fans and not just about telling them, but showing them how much we appreciate their loyalty. After all, our fans have been supporting us for 75 years, so we thought it would be fun to bring the celebration to them," said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). "We think this is a great day for our fans and our system. We can't wait."
"The DQ® system holds a very special place in the hearts of our fans and we appreciate that. So we are renaming our anniversary to a 'fanniversary' in their honor," said Westrum. "But Free Cone Day is just the beginning. We will surprise and delight our fans year-round with food and treat innovations that they have come to expect from us. We're extending the celebration beyond Free Cone Day because it's about more than just one day. It's about the people that have been making the Dairy Queen brand a part of their lives for almost a century."
Soft serve is part of the DQ system's DNA and the taste is unmatchable. The DQ soft-serve cone fans have come to love is one of the most recognized treats in the world. It's fondly referred to as the "cone with the curl on top."
During Free Cone Day, the DQ system is also requesting donations for Children's Miracle Network Hospitals®, which raises funds to help save and improve the lives of kids treated at 170 children's hospitals across the U.S. and Canada. Over the last 30 years, the Dairy Queen system has raised more than $100 million for Children's Miracle Network Hospitals in local communities.
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 9.8 million friends and become a friend at facebook.com/dairyqueen.
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,400 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
Children's Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children's Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity's Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit's mission to save and improve the lives of as many children as possible. Find out why children's hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at CMNHospitals.org and facebook.com/CMNHospitals.
SOURCE American Dairy Queen Corporation