GRILLiT Executes Marketing and Representation Agreement for Middle East Franchising
MIAMI - March 4, 2015 // PRNewswire // - GRILLiT, Inc. (the "Company" or "GRILLiT") (OTC Pink Markets: GRLT) today announced that it has executed an exclusive franchise marketing and representation agreement for certain territories in the Middle East with World Franchise Associates Ltd. The territories include Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Bahrain and Oman.
Under the terms of the agreement, World Franchise Associates shall identify qualified individuals or corporations interested in obtaining area development franchise rights, master franchise rights, multiple unit and/or other franchise or development rights in connection for GRILLiT within the stated Middle East territories. Additionally, the Company will be promoted on the WorldFranchiseCentre.com website, and will be featured in the World Franchise Review publication.
World Franchise Associates has successfully introduced numerous restaurant franchises to Middle Eastern countries. Those franchises include Steak n Shake, Saladworks, Earl of Sandwich, Young Rembrandts, GQ Bar, Which Wich, Spicy Pickle, and others.
GRILLiT CEO, Ghazi Hajj, stated, "I have known the principals of World Franchise Associates for several years and I've seen the job they've done with similar restaurant franchises. U.S. franchise concepts do very well in certain areas of the Middle East, and my friends at WFA believe we can secure a number of franchise development agreements. We are planning to have a presence at the World Franchise Forum & Exhibition in Dubai this April."
GRILLiT (GRLT) is a growing Latin-Caribbean fusion restaurant concept that marries fast casual to nutritious and healthy food. The company opened its first location in Miami in 2011 and specializes in chef-inspired custom crafted rice bowls, pasta and wraps as well as salads. GRILLiT utilizes domestic growers and delivers healthy cuisine using only fresh proteins, such as never-frozen chicken and grass-fed organic steak. Restaurants offer an inviting and comfortable atmosphere with an open kitchen and contemporary, industrial design. For more information, visit www.grillitinc.com or www.handtbrands.com.
Forward Looking Statements
Statements in this press release that are not purely historical facts, including statements regarding GRILLiT's beliefs, expectations, intentions or strategies for the future, may be "forward-looking statements" under the Private Securities Litigation Reform Act of 1996. Such statements consist of any statement other than a recitation of historical fact and can be identified by the use of forward-looking terminology such as "plan", "may", "expect", "anticipate", "intend", "estimate" or "continue" or the negative thereof or other variations thereof or comparable terminology. The reader is cautioned that all forward-looking statements are speculative, and there are certain risks and uncertainties that could cause actual events or results to differ from those referred to in such forward-looking statements. This disclosure highlights some of the important risks regarding our business. Specifically, the reader should not place undue reliance on statements regarding our retained consultants to increase franchise sales in their targeted franchise markets. Additionally, there are number of other risk factors relating to our business more fully explained identified by us in our filings with the OTC Markets, which are available through http://www.otcmarkets.com.
SOURCE GRILLiT, Inc.
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