Menchie’s Introduces Reese’s® Peanut Butter Cup Slam Dunk and Rich ‘n’ Smooth Cookie Butter Flavors for March Madness

Menchie’s Offers Guests Two New Flavors For March

ENCINO, Calif. - March 03, 2015 - (BUSINESS WIRE) - Menchie’s, North America’s fastest growing self-serve frozen yogurt franchise, is thrilled to announce two new limited time flavors for the month of March. Menchie’s has teamed up with Reese’s®, one of the official sponsors of the NCAA Men’s Collegiate Basketball Tournament, to create the ultimate sweet treat, Reese’s® Peanut Butter Cup Slam Dunk. Menchie’s will also satisfy everyone’s sweet craving with its second new flavor, Rich ‘n’ Smooth Cookie Butter.

Menchie’s fans will score nothing but net with the new limited time Reese’s® Peanut Butter Cup Slam Dunk, made with real Reese’s® Peanut Butter Cups. Reese’s® Peanut Butter Cup Slam Dunk takes the sweet hints of chocolate and the savory taste of nutty peanut butter for the ultimate win, recreating the beloved taste of the iconic candy treat. Fans of Speculoos Cookie Butter can now enjoy their favorite spread in a whole new way with Menchie’s new Rich ‘n’ Smooth Cookie Butter, made with real Speculoos cookie spread, nutmeg and cinnamon for the most scrumptious, lick-the-bowl-clean froyo flavor. Guests can also create the ultimate frozen yogurt treat with a special chocolate-dipped waffle bowl topped with Reese’s®.

To continue the excitement, Menchie’s will also co-host a sweepstakes with the NCAA and Reese’s® from March 1 through March 31. The winner of the sweepstakes will receive a VIP prize of two tickets to the NCAA Men’s Final Four and National Championship games, airfare and hotel accommodations. Fans can enter the sweepstakes at www.ReesesPBCupSlamDunk.com.

“We wanted to translate the spirit of March Madness to our frozen yogurt and we believe we have been victorious in doing so with Reese’s® Peanut Butter Cup Slam Dunk and Rich ‘n’ Smooth Cookie Butter flavor,” said Amit Kleinberger, CEO of Menchie’s. “We are honored to team up with such an iconic candy brand, and we know all of our fans will be excited to try these new flavor combinations.”

For more information regarding Menchie’s, including store locations or franchising opportunities, please visit www.menchies.com. Like Menchie’s on Facebook at www.Facebook.com/MyMenchies or follow on Twitter at www.Twitter.com/MyMenchies.

About Menchie’s

Menchie’s creates lasting memories by providing an unparalleled guest experience with a mission to make every guest smile. Menchie’s is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 480 stores, the franchise has locations open in the United States, Canada, China, Japan, United Arab Emirates, Saudi Arabia, India, and more. Menchie’s expects to celebrate 600 stores in 2015. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of “smiley” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE Menchie’s

Contacts:

Erin Morrissey
Konnect PR
213-988-8344
emorrissey@konnect-pr.com

Andrew Park
Konnect PR
213-988-8344
apark@konnect-pr.com
www.konnect-pr.com

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