IHG® Signs Multiple Development Agreement for 10 hotels in Germany
IHG’s MDA Strategy Fuels Further Growth in Germany
March 05, 2015 // Franchising.com // InterContinental Hotels Group (IHG®), one of the world’s leading hotel companies, has announced the signing of its latest multiple development agreement (MDA) to develop 10 hotels in Germany by 2019 with first time franchisee for the company, Interstar. IHG’s growth strategy continues to gain momentum in Germany with over 85 hotels currently either open or planned under MDA agreements.
The agreement enables Interstar to develop hotels across two of IHG’s brands – Holiday Inn® and Holiday Inn Express®. The 10 hotels will add approximately 1,700 rooms when signed to Germany’s current development pipeline of close to 4,000 rooms*.
The first hotel under the agreement to be signed is Holiday Inn® Frankfurt – Airport, a 288-room new-build property anticipated to open in quarter four of 2016. The hotel features the brand’s Open Lobby, which takes a unique approach to the in-hotel experience for guests. The traditional hotel lobby format is completely transformed by combining the front desk, lobby, restaurant, bar, lounge area and business centre into one open, cohesive space, while refreshing the design to give it a more contemporary feel. Holiday Inn Frankfurt – Airport will join Holiday Inn® Frankfurt – Alte Oper which opened on the 1st March 2015 in Germany’s fifth largest city.
Located at Terminal 2 of Frankfurt International Airport, a shuttle service will operate between Holiday Inn Frankfurt – Airport and the airport’s terminals. The hotel is also very well connected to a number of major motorways and is a fifteen-minute metro ride to Frankfurt city centre.
Martin Bowen, Associate Vice President of Development, Germany, IHG said: “We’re delighted to be signing our ninth MDA with first time franchisee partner Interstar. Our innovative approach demonstrates the flexibility with which we work with our owner partners in order to create a win-win situation for both parties.”
Wolfgang Gallas, of Interstar said: “We are excited to begin this successful partnership with IHG and grow our portfolio of Holiday Inn and Holiday Inn Express hotels, IHG’s most popular brand family.”
In 2014 IHG doubled the number of its signings in Germany in comparison to 2013, signing twelve contracts with new and existing owner partners. There are currently 62 IHG hotels open in Germany with a further 21 in the pipeline*.
IHG’s broader family of hotel brands in nearly 100 countries meets the needs of guests, whatever the occasion – whether an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience. All IHG hotels participate in IHG’s guest loyalty programme, IHG® Rewards Club which is the industry’s first and largest guest loyalty programme with over 84 million members*. It is free to join at www.IHGRewardsClub.com.
*Figures as at 31st December 2014.
About InterContinental Hotels Group
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN™ Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®. In January 2015, IHG acquired Kimpton Hotels & Restaurants, the world’s leading boutique hotel business.
IHG manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with over 84 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.
IHG franchises, leases, manages or owns over 4,800 hotels and more than 710,000 guest rooms in nearly 100 countries, with over 1,200 hotels in its development pipeline. Over 350,000 people work across IHG’s hotels and corporate offices worldwide.
In January 2015 we completed the acquisition of Kimpton Hotels & Restaurants, adding 62 hotels (11,300 rooms) to our system size and 16 hotels to our development pipeline.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.
SOURCE InterContinental Hotels Group
+49 30 726146704