New Menchie’s Store in Marketplace at El Paseo Celebrates Grand Opening with Week of Fun Festivities

Self-Serve Frozen Yogurt Store Fulfills Cravings with Family-Friendly Treats

March 06, 2015 // Franchising.com // FRESNO, Calif. – Menchie’s, the friendliest place on earth with a mission to make every guest smile, has opened its newest store in Fresno, CA at 6611 N. Riverside Drive, Suite 101, Fresno, CA 93722. Offering high quality, delicious self-serve frozen yogurt, Menchie’s is sure to become a Fresno favorite!

To celebrate the opening, Menchie’s will spread smiles with a seven-day grand opening celebration from Saturday, March 14 to Friday, March 20, packed with free giveaways including t-shirts, Menchie’s merchandise, family-friendly activities and free servings of its best-in-class frozen yogurt.

“My wife and I love frozen yogurt and we were immediately attracted to Menchie’s high quality product and friendly atmosphere,” said franchisee Fernando Chen. “Their core values of fun, family, community, and quality are what sets them apart from other frozen yogurt places and we are confident we can deliver a great experience to the residents of Fresno.”

The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather. Guests can choose from a variety of rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie’s is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie’s store donates thousands of dollars in cash and products annually to local schools to support student programs.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie’s ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of “smiley” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie’s Fresno is located at 6611 N. Riverside Drive, Suite 101, Fresno, CA 93722 and is open Sunday through Thursday from 11 a.m. to 10 p.m. and Friday and Saturday from 11 a.m. to 11 p.m. For more information, please visit www.menchies.com.

The full schedule of the seven-day grand opening celebration is as follows:

Day: Saturday, March 14
Time: 11 a.m. to 1 p.m.
Details: Free red carpet photos, FREE frozen yogurt*, free T-shirts** and a balloon artist.
*One per 8oz cup per guest
**First 25 guests at 11 a.m.

Day: Sunday, March 15
Time: 1 p.m.
Details: Free plushie doll*, free color-in t-shirt** and free face painting
*First 25 guests
**While supplies last

Day: Monday, March 16
Time: 5 p.m. to 6 p.m.
Details: $1 yumm hour-fill up your cup for $1
*One per guest

Day: Tuesday, March 17
Time: 2 p.m. to 4 p.m.
Details: Kids eat free*
*One cup per child up to 10 oz. Must be 10 years of age or younger

Day: Wednesday, March 18
Time: 11 a.m. to 1 p.m.
Details: Half-off lunch time yumm*
*Half off your frozen yogurt purchase

Day: Thursday, March 19
Time: 3 p.m.
Details: Free dodge balls*
*First 25 guests

Day: Friday, March 20
Time: 8 p.m. to Close
Details: Date night- buy one get one free*
*One per guest

About Menchie’s

Menchie’s creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie’s is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 480 stores, the franchise has locations open in the United States, Canada, China, Japan, United Arab Emirates, Saudi Arabia, India, and more. Menchie’s expects to celebrate 600 stores in 2015. Guaranteeing happiness in every1061cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of “smiley” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE Menchie’s

Media Contact:

Erin Morrissey
emorrissey@konnect-pr.com

Andrew Park
apark@konnect-pr.com

 

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