Keller Williams Realty Expands into Spain
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Keller Williams Realty Expands into Spain

World’s largest real estate franchise by agent count expands presence in Europe.

Austin, Texas (PRWEB) March 10, 2015 - Keller Williams, the world’s largest real estate franchise by agent count, announced that it has awarded a region serving Spain to a group of business leaders led by Leonardo Cromstedt. Cromstedt and his Málaga-based team of 10 agents have transitioned to Keller Williams, forming one of the strongest Keller Williams market centers in Europe.

“We were attracted to Keller Williams by the company’s culture,” Cromstedt said. “We are honored to promote and represent Keller Williams in Spain because the company’s values mirror our personal values. The Keller Williams models and systems are designed to help agents develop their careers with the most advanced real estate training, coaching at the highest level and leading-edge technology – all of which are perfectly orchestrated and bonded to achieve maximum productivity. Keller Williams offices are true centers of training and coaching to serve those who want to become the best real estate agents in their local market.”

Cromstedt brings more than 27 years of real estate experience to Keller Williams and will be the Regional Operating Principal of the new venture. Starting his career as a real estate agent, Cromstedt went on to become an owner of one of the most recognized businesses in the Costa del Sol (Eralia).

Alicia Cromstedt and Alfonso Lacruz have joined Leonardo on the KW Espana leadership team as the Regional Director and Regional Operations Manager. Alicia Cromstedt comes to KW Espana with three years of real estate experience after graduating with a law degree, Bachelor of Business Administration, a Master in Urban Planning, and a Master in Taxation from the Escuela Superior de Estudios de Empresa. Alfonso Lacruz brings his 15 years of experience in the real estate industry along with his background in Naval and Ocean Engineering from Polytechnic University of Madrid, a Master of Science in Materials Science from the Massachusetts Institute of Technology (MIT), and a Master of Science in Naval Architecture from MIT.

“We are constantly looking for the right business leaders to share the Keller Williams mission, vision and culture around the world,” said Keller Williams Worldwide President Chris Heller. “We are excited by the opportunity to work with Leonardo and his talented team to help real estate professionals in Spain to grow their business and serve clients at the very highest level.”

“The Keller Williams models and training systems are designed to teach agents to do their job right, offering customers what they need whether they are buying or selling a property,” Cromstedt said. “Professional servicing and well done is what customers expect from their agents. No matter where in the world occur, it is international, well-made things always give good results. Keller Williams has developed its business models and systems for agents to teach them What to do, as How they have to do, When they have to do and more importantly, Why they have to do it. The Keller Williams Market Centers in Spain will be the place where agents want to be.”

Keller Williams, which is home to more than 112,000 associates around the world, announced the plans during its Family Reunion convention in Florida. The U.S.-based company started expanding beyond North America in 2012, and has awarded regions covering dozens of countries, including Costa Rica, Dubai, Indonesia, Mexico, Portugal, South Africa, Turkey, the UK and Vietnam. The company is growing rapidly. In 2013, the number of associates outside of North America more than doubled and the number of market centers or offices more than tripled. After a series of record-setting years for agent growth, productivity and profitability, the company is on its way to becoming the worldwide leader in closed transactions and sales volume.

“Keller Williams is committed to helping agents succeed in their local markets,” Heller said. “It’s what agents do in their local markets that builds their businesses and makes them the real estate expert of choice. And that means more opportunities for agents and, more importantly, more opportunities for their families. We’re excited to welcome KW Spain to our growing international family.”

To explore opportunities to join the KW Spain team, visit

About Keller Williams Realty, Inc.

Keller Williams Realty, Inc. is the largest real estate franchise by agent count in the world, with 700 offices and 112,000 associates in more than a dozen countries around the world. In 2015, Keller Williams was named the No. 1 training organization across all industries in the world by Training Magazine’s annual “Training 125” list. The company has grown exponentially since the opening of the first Keller Williams Realty office in 1983, and continues to cultivate an agent-centric, education-based, technology-driven culture that rewards associates as stakeholders. The company also provides specialized agents in luxury homes and commercial real estate properties. For more information about KWWorldwide, please visit

SOURCE Keller Williams Realty, Inc.


Jaimie Moerbe
Keller Williams Realty
+1 (512) 689-0949



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