#AloftLive: Starwood’s Innovative Aloft Brand Announces Live at Aloft Hotels 2015 Tour

#AloftLive: Starwood’s Innovative Aloft Brand Announces Live at Aloft Hotels 2015 Tour

5 Emerging Artists; 5 Cities; 25 Nights of Music; Only at Aloft.

STAMFORD, Conn. - March 12, 2015 - (BUSINESS WIRE) - Aloft Hotels today announced that the hottest emerging musical acts are checking in and rocking out at Aloft Hotels across the country as part of the Live At Aloft Hotels 2015 Tour. The tour will feature intimate, exclusive performances by five rising artists, each set to play at five of Aloft’s most buzz-worthy destinations in North America.

“Aloft is built for the next gen traveler. From innovative design, to our vibrant social scene and dynamic music programming, the Aloft experience is for early adopters,” said Brian McGuinness, Global Brand Leader, Starwood’s Specialty Select Brands. “With Live At Aloft Hotels, we’re able to give our guests a taste of the future of music while offering a larger platform of exposure for some of the industry’s hottest rising artists.”

The Live At Aloft Hotels 2015 Tour officially kicked off this past week with acoustic based pop artist Christian Burghardt at Aloft Dallas Downtown. Australian pop duo The Veronicas will then hit the stage at the Dallas hotel on April 10. Additional tour stops for both acts include Aloft Minneapolis, Aloft Orlando Downtown, Aloft Cleveland Downtown and Aloft Denver Downtown. Check out LiveAtAloftHotels.com for upcoming tour dates and the full tour lineup.

Singer/Songwriter/Producer Christian Burghardt recently released his EP Safe Place To Land on Veteran writer-producer Dr. Luke’s Sony Music imprint Kemosabe Records in partnership with RCA Records. He is currently on the road and has been receiving critical praise for the title track of the EP. Sister duo The Veronicas released their self-titled third studio album via RAL/Sony Music in November featuring their #1 single in Australia “You Ruin Me” and recently returned from a string of shows in Australia and the UK.

Known for its vibrant social scene and innovative global music programming, Aloft Hotels has put a spotlight on up-and-coming artists since the brand’s inception in 2008 with the introduction of Live At Aloft Hotels, the signature ongoing music series offered at every one of the brand’s nearly 100 hotels worldwide. The popular acoustic sets showcase emerging talent with live, intimate performances in WXYZ® bars and unscripted backstage moments. Past Live At Aloft Hotels feature artists have included Green River Ordinance, Better Than Ezra, The Lumineers, Langhorne Slim, and many more. Additionally, in 2014, the brand hosted 100 Days of Music, a global initiative in which 100 artists performed at 100 Aloft Hotels over the course of 100 days to celebrate the road to the 100th hotel opening. As a further commitment to rising musicians, Aloft’s annual Project Aloft Star global talent competition is aimed at discovering the world’s hottest music acts. This year’s competition is scheduled to launch early this summer.

All Live At Aloft Hotels 2015 Tour performances have no cover charge and are open to hotel guests and music loving locals. For a complete and up-to-date list of all performances, please visit LiveAtAloftHotels.com and join the conversation @AloftHotels using #AloftLive.

About Aloft Hotels

With 100 hotels open now and coming soon in 14 countries around the world, Starwood's Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the 'always on' next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest (SPG®) program, the industry's richest loyalty program. To learn more, please visit www.spg.com

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) is one of the leading hotel and leisure companies in the world with more than 1,200 properties in some 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood recently announced plans to spin off its Starwood Vacation Ownership, Inc. business, a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands, into a standalone public company by the end of 2015. For more information, please visit www.starwoodhotels.com.

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contacts:

Ashley Chapman
Global Public Relations, Aloft Hotels

Leanne Drago
THINK PR for Aloft Hotels

Jenne LaManna
THINK PR for Aloft Hotels




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