DUBLIN, Ohio - March 12, 2015 // PRNewswire // - Wendy's® is challenging consumers to look "beyond the bowl" because it's not what your salad goes into, it's what goes into your salad. Consumers want to understand where their food comes from now more than ever and when it comes to salads, there's a big difference between fresh made and freshly assembled.
Building on Wendy's founder Dave Thomas' promise that "Quality is our Recipe®," Wendy's delivers fresh, quality ingredients in each of its premium salads.
"Our kitchens are stocked throughout the week with fresh produce so we can provide consumers farm-fresh flavor every day," said Brandon Solano, Wendy's chief marketing officer. "While others may use bagged lettuce and factory-cooked bacon and chicken, we don't cut corners. We have the culinary credentials to deliver on fresh."
Chief among Wendy's fresh approach to salads are these every day commitments:
All of Wendy's salads feature delicious ingredients that unite to create flavorful dishes, offering customers new tastes and food experiences. Three of the featured salads from Wendy's current premium salad lineup are:
Wendy's is offering fans a fresh perspective on its salad ingredients in a new video series available at youtube.com/wendys. The first video takes you beyond the bowl and behind the scenes when it follows a head of romaine lettuce from the field to preparation in restaurant.
The Wendy's Company (NASDAQ: WEN) is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 28 countries and U.S. territories worldwide. For more information, visit www.aboutwendys.com.
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SOURCE The Wendy's Company