PF Cali, LLC opens its first California Club as Fastest Growing Franchisee of Planet Fitness

PF Cali, LLC opens its first California Club as Fastest Growing Franchisee of Planet Fitness

PFNY, LLC Brings the Planet Fitness Model to Fountain Valley As Expansion Moves West

FOUNTAIN VALLEY, Calif. - March 18, 2015 // PRNewswire //- PF Cali, LLC, an affiliate of PFNY, LLC, the fastest growing franchisee of Planet Fitness, the New Hampshire-based Franchisor who pioneered the high-value/low cost fitness experience, opened their first California club in Fountain Valley, California as the group continues to expand the successful model, not only in New York but also in Southern California.

The club located at 16201 Harbor Boulevard will be the first Planet Fitness in the Fountain Valley area. "We are extremely excited to bring this model to Fountain Valley because just as it was an innovative and fresh model that filled a void when we brought it to the urban markets of New York, we think Fountain Valley needs a Planet Fitness the same way the Bronx did in 2004," says PF Cali CEO, Jeff Innocenti. "The impact we have had on communities in New York has been incredible and there's so much possibility in a market like Fountain Valley due to the lack of affordable yet high value fitness clubs."

The new Fountain Valley location will boast a range of amenities with a spa area dedicated to massage, red light therapy, hydromassage and tanning facilities. "I'm really excited to join this team and begin helping people in this community reach their fitness goals," says Erika Flores, the club's manager.

"We have had an overwhelmingly positive response to our pre-sale opening and I believe it is because this facility is over 16,000 square feet with all the aforementioned amenities and over 150 pieces of cardio and strength; it is unlike any other gym in the area," says PF Cali COO, James Innocenti. "We chose Fountain Valley specifically for our first club opening because it is a market that is ready for something other than an expensive, traditional fitness club."

About Planet Fitness

Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®. Planet Fitness has over 900 locations nationwide and has expanded internationally into Canada. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.

Planet Fitness is a national brand partner of NBC's The Biggest Loser®. For more information visit

SOURCE Planet Fitness


Gabrielle Lawlor




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