Sitters Etc. Embarks On Major Expansion Program
Senior Home Care Provider Plans to Rebrand and Add 10-15 Franchise Locations This Year
March 23, 2015 // Franchising.com // Brentwood, Tenn. - Founded in 2002 by Beau K. Brothers, Sitters Etc. has been providing uniquely compassionate care services for the elderly for 13 years. The company was created by Brothers after he saw the need for much a better, organized and compassionate approach to care for seniors. Brothers became enlightened after he and other family members cared for his ailing grandmother in her late years.
After years of perfecting his system, and 11 franchisees already on board, Sitters, Etc. is poised for a new name that doesn’t "pigeonhole" the company in a specific niche.
"We are not sitters per se, but so much more," says Brothers, who is now focused on franchise growth expansion, while passionately maintaining the principles upon which the company was first founded. "And the time to reflect these new services and higher levels we have reached in care is now."
According to a 2014 U.S. census report, America’s population of seniors stands to grow precipitously by 2050. By 2030, the report says, more than 20% of the U.S. population will be 65 or older, up from 13 percent in 2010. This, said Brothers, is one of the reasons why he is certain now is right the time for Sitters Etc.’s own growth.
"Over the past 13 years we have refined our care process with a firm understanding of best practices for seniors," said Brothers. "The sum of our combined experience and knowledge of how to provide the best care for seniors gives me tremendous confidence that any Sitter Etc. franchisee will have a great opportunity to succeed in providing non-medical in home care during a time when, more than ever, senior care is in high demand."
Already expansion plans are coming into fruition in four territories in Eastern Kentucky, where incipient franchisees are set to begin training in mid-March. A recent deal has also been signed for Georgia area franchise development. While Brothers sees opportunity for franchise growth throughout the country, Dallas, Houston, Atlanta, Tampa and Jacksonville, Florida and St. Louis are all key target markets the company recognizes as being especially fruitful for interested franchisees.
In addition to the company’s growth, Sitters Etc. will be undergoing a name change. Effective April 30, Sitters Etc. will be known as SEI Healthcare Inc. This change, said Brothers, will reflect the company’s growth and diversification in the services it offers.
"When Sitters Etc. began in 2002, the only service provided was non-medical in home care," said Brothers. "Over the years Sitters Etc. has grown its services to include non-medical transportation, franchising, a call center, facility staffing, RN staffing and an ultimate view that the company will become the one source that families can turn to for all of their healthcare needs. While the name Sitters Etc. was a good fit in the beginning, SEI Healthcare will encompass all of our services and provide our families with a sense of relief knowing we will take care of them."
The perspective that inspired Sitters Etc.’s name change is also the one Brothers believes sets his company apart from competitors. For Brothers, providing peace of mind to loved ones is every bit as important as providing quality care for seniors. Having gone through the anxiety and tumult brought on by poor care given to his grandmother, Brothers is uniquely driven to ensure others will have a better experience.
"Sitters Etc. was founded on providing comfort for everyone involved in the care process, and that is the principle around which it will continue to be run," said Brothers. "One’s senior years can be among the most rewarding with the right kind of care, and we’re committed to making that care available."
About Sitters Etc.
Founded in 2002 by Beau K. Brothers, Sitters Etc. was born out of a desire to provide quality, compassionate care services for the elderly. Based on his experiences witnessing his grandmother’s own care, which never provided the family peace of mind, Brothers aspired to provide care services which would help seniors and their loved ones alike. As it enters its 13th year in service of the elderly and disabled, Sitters Etc. will expand to more and newer markets based on the growing senior and disabled population. The company has been offering the opportunity to franchise since 2013. Sitters Etc. has area developers in Kentucky/Southern Ohio, Florida and Georgia. A multi-unit franchisee will begin operations in Eastern Kentucky Q2 2015.
SOURCE Sitters Etc.
Sanderson & Associates