Sotheby's International Realty Brand Enters Brazil
March 24, 2015 // Franchising.com // Madison, N.J. - Sotheby’s International Realty Affiliates LLC today announced that Imobiliaria Bossa Nova in Brazil has joined the Sotheby’s International Realty® brand and now will do business as Bossa Nova Sotheby’s International Realty.
The firm, led by owners Luciano Amado as president and Marcello Romero as vice president, is located at Alameda Gabriel Monteiro da Silva 2027, Pinheiros, São Paulo.
“São Paulo and Rio de Janeiro are exciting markets that encompass extraordinary properties in a broadly diverse destination, and they provide a highly influential source of avid real estate buyers,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “We are pleased to welcome Luciano, Marcello and their team to our global network.”
According to Romero, the new affiliation with the Sotheby’s International Realty brand represents the opportunity for them to expand and grow. “The support of this brand will allow us to supply our team with new technologies, training and market intelligence, combined with an extraordinary inventory in São Paulo, Rio de Janeiro and top beach and countryside locations,” said Amado. “Thanks to this affiliation, we now have direct access to a global market through the Sotheby’s International Realty brand’s 760 offices worldwide.”
The Sotheby’s International Realty network currently has more than 16,500 sales associates located in approximately 760 offices in 60 countries and territories worldwide. Bossa Nova Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and their clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
SOURCE Sotheby’s International Realty Affiliates LLC
Director, International Marketing, Latin America, Caribbean & Bermuda
Sotheby's International Realty Affiliates LLC
175 Park Avenue
Madison, NJ 07940