Starwood’s Leading-Edge Aloft Brand Accelerates Growth in Silicon Valley with the Opening of Aloft Sunnyvale

Aloft Sunnyvale Caters to Next Generation Travelers with its Tech-Forward Mind-set, Buzzing Social Scene and Live Music at WXYZ Bar

STAMFORD, Conn. - March 24, 2015 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that its tech-forward Aloft brand has expanded its presence in Silicon Valley with the debut of Aloft Sunnyvale. The sleek, new Aloft hotel—formerly the Pacific Inn—features 85 spacious, loft-like rooms, an active social scene and a full line-up of innovative brand programming. Aloft Sunnyvale is located directly across from Sunnyvale Town Center, a 36-acre mixed-use development with shops, restaurants and entertainment.

“Aloft Sunnyvale is the perfect addition to this vibrant tech-hub that will attract early adopters with its distinctive style, state-of-the-art technologies and live music offerings,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Designed to meet the needs of today’s modern traveler, Aloft continues to build global buzz as we near 100 hotels worldwide.”

Aloft Sunnyvale offers easy access to the variety of shopping and entertainment options in Sunnyvale Town Center as well as proximity to the area’s leading technology and aerospace companies. Nearby businesses include Juniper Networks, LinkedIn, AMD, Yahoo!, Lockheed Martin, Honeywell and Northrop Grumman. The hotel is also within minutes of Town & Country Village Shopping Center, the boutiques and restaurants on Murphy Street, Onizuka Air Force Station and Carnegie Mellon University’s Silicon Valley campus.

Amenities at Aloft Sunnyvale include a 24-hour state-of-the-art fitness center, the brand’s signature WXYZ bar and re:fuel at Aloft – a one-stop gourmet grab & go food and beverage area. The hotel is also one of several successful adaptive re-use projects for the Aloft brand in cities across North America including Aloft Orlando Downtown, Aloft New Orleans Downtown, Aloft Tulsa Downtown, Aloft Dallas Downtown, Aloft Detroit at the David Whitney and Aloft Tampa Downtown. Aloft Sunnyvale joins Aloft Cupertino as the second Aloft hotel owned by Shashi Group and its affiliates and managed by Azul Hospitality Group.

“We are proud to expand our partnership with Starwood Hotels to introduce yet another Aloft Hotel to Silicon Valley,” said Dipesh Gupta, CEO of Shashi Group LLC. “Offering distinctive urban design and intuitive technologies, the popular Aloft brand is extremely well-suited for Silicon Valley, the world’s most prominent high-tech hub.”

The Aloft brand’s innovative and exclusive initiatives set it apart. Aloft Hotels recently announced the launch of SPG Keyless—an evolution of Aloft’s Smart Check-in - the hospitality industry’s first mobile, keyless entry system allowing guests to use their smart phone as a key. The technology is available at select Aloft, Element and W Hotels worldwide. This forward-thinking initiative is part of the brand’s innovative DNA. Additionally, every Aloft Hotel around the world offers live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming at the W XYZ® bars.

About Aloft Hotels

With 100 hotels open now and coming soon in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest® program, the industry’s richest loyalty program. To learn more, please visit spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,200 properties in some 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood recently announced plans to spin off its Starwood Vacation Ownership, Inc. business, a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands, into a standalone public company by the end of 2015. For more information, please visit www.starwoodhotels.com.

Shashi Group, LLC

Based in Silicon Valley, Shashi Group is a privately held real estate development and investment firm, specializing in hospitality and technology segment. Shashi was founded by two brothers, Dipesh Gupta and Manish Gupta, in 2004 and currently have multiple hotel sites for future development opportunity within the Bay Area. Shashi or its affiliates also own Aloft Cupertino and Four Points by Sheraton Cupertino.

About Azul Hospitality Group

Azul Hospitality Group, a Preferred Management Company for the Aloft brand, has a robust infrastructure of industry professionals with extensive experience in all aspects of hotel management and development services. The company’s primary focus is on upscale hotels and resorts, with unique destination and product attributes. Other notable projects with Starwood Hotels & Resorts include Sheraton Carlsbad Resort & Spa, Le Méridien Indianapolis and Aloft Cupertino.

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Ashley Chapman
Global Public Relations, Aloft
(212) 380-4015
Ashley.chapman@starwoodhotels.com

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