SPOKANE, Wash. - March 25, 2015 // GLOBE NEWSWIRE // - RLHC (Red Lion Hotels Corporation) (NYSE:RLH) announced today the company has reentered the market in Eugene, Oregon, following the conversion of a hotel there. The Red Lion Inn & Suites Eugene converted to the brand overnight.
"The Red Lion name has held such a prominent place in Eugene for half a century," said Lal Sidhu of US Hotel, LLC., who signed a franchise license agreement with RLHC earlier this month. "We think the brand will play well for our location." The owners will invest substantially in the guest rooms and the fitness center at the hotel. Sidhu also announced AA Hotel Management Co. will manage the property.
The Red Lion Inn & Suites Eugene, 599 E Broadway, offers complimentary breakfast, a fitness center, a business center, Wi-Fi and guest laundry. The hotel is located just one major block from the main entrance to the University of Oregon. Eugene is known for its outdoor adventure activities, the Eugene Ale Trail, which guests can run, bike or hike, and the South Willamette Valley Wine Tour.
"Eugene has been an important market for Red Lion and we are looking forward to working with these owners to provide a great stay for our guests," said RLHC Chief Franchise Officer Brian Quinn.
RLHC officials have said the company plans to grow to 100 hotels in 100 weeks. The company currently has 56 hotels, 38 of which are franchised.
Red Lion Hotels Corporation is a hospitality company primarily engaged in the franchising, management and ownership of midscale and upscale hotels. Established in 1959, the company has more than 50 hotels system wide and also owns and operates an entertainment and event ticket distribution business. For more information, please visit the company's website at www.redlion.com.
SOURCE Red Lion Hotels Corporation
VP, Corporate Communications
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