GNC Bolsters Commitment to Brand, Marketing Efforts with Selection of Three New Agency Partners
Appointments come after thorough review of complete marketing audit and realignment of key objectives.
March 31, 2015 // Franchising.com // PITTSBURGH – GNC Holdings, Inc. (NYSE: GNC) - headquartered in Pittsburgh, PA, a leading global specialty health, wellness and performance retailer, announced today the addition of three new communications partners to help drive profitable growth for the brand. The new agency partners – Consigliere (brand management/creative/advertising), CROSSMEDIA (media/communications planning) and 22squared (digital and social media) – were selected after a multiple-month review and assessment process.
“In our relentless quest to search for innovative ways to connect our customers to their best, GNC is focused on ensuring we have the right marketing partners to deliver against that promise,” said Jeffrey R. Hennion, Executive Vice President, Chief Marketing and e-Commerce Officer. “Each of the agencies that competed to be a part of our team presented sound ideas, but these three companies demonstrated a deep understanding of our business, strong expertise in their respective areas and the ability to work with our highly collaborative and data driven marketing group.”
Consigliere, based in Brooklyn, NY and Greenwich, CT and founded by a collection of retail-seasoned managing partners, is an accelerator agency that specializes in the growth of ambitious consumer propositions that have included Birchbox, Harry’s, StellaService and Under Armour.
CROSSMEDIA is a fiercely independent, international media agency with over 230 people in six offices and whose clients include KIND Snacks, Madison Square Garden and White Castle.
22squared is an independent, full-service advertising agency focused on building brand experiences that drive business results in today’s ever changing media landscape. Its clients include Dunkin’ Donuts, Publix Super Markets, Inc. and Costa Rica Tourism.
About GNC Holdings, Inc.
GNC Holdings, Inc. (NYSE: GNC) - headquartered in Pittsburgh, PA - is a leading global specialty health, wellness and performance retailer.
The Company’s foundation is built on 80 years of superior product quality and innovation. GNC connects customers to their best by offering a premium assortment of vitamins, minerals, herbal supplements, diet, sports nutrition and protein products. This assortment features proprietary GNC - including Mega Men®, Ultra Mega®, Total LeanTM, Pro Performance®, Pro Performance® AMP, Beyond Raw®, GNC PuredgeTM, GNC GenetixHD®, Herbal Plus® - and nationally recognized third party brands.
GNC's diversified, multi-channel business model generates revenue from product sales through company-owned retail stores, domestic and international franchise activities, third party contract manufacturing, e-commerce and corporate partnerships. As of December 31, 2014, GNC has more than 8,900 locations, of which more than 6,600 retail locations are in the United States (including 1,070 franchise and 2,269 Rite Aid franchise store-within-a-store locations) and franchise operations in more than 50 countries (including distribution centers where retail sales are made).
SOURCE GNC Holdings, Inc.
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