Bruegger’s Bagels Brings Back Tax Day Special

Bakeries to sell Big Bagel Bundles for only $10.40 from April 11-15

April 02, 2015 // Franchising.com // BURLINGTON, Vt. – Bruegger’s Bagels is once again giving guests its annual Tax Day break on its Big Bagel Bundles. April 11-15, Big Bagel Bundles are just $10.40 – about a $3.50 “deduction” – for guests who are members of Bruegger’s Bagels’ email club and those who sign up for the program by April 9.

Each Big Bagel Bundle includes the guest’s choice of any 13 bagels from among Bruegger’s Bagels’ 15-plus authentic, New York-style bagel varieties, along with any two tubs of 100 percent made-in-Vermont cream cheese flavors.

“Tax Day doesn’t have a reputation for being a lot of fun, so we want to bring some relief to our guests,” said Bruegger’s Bagels Vice President of Marketing Judy Kadylak. “Our $10.40 special on Big Bagel Bundles is the perfect way to give them a break leading up to the filing deadline.”

To qualify for the “deduction,” guests must be members of the Bruegger’s Bagels email club or sign up for the email club on www.brueggers.com by April 9. New eClub members also will receive a free bagel with cream cheese and other valuable offers throughout the year.

Guests also can get another limited-time offer by viewing Bruegger’s Bagels’ “Behind the Taste” video series. The vignettes highlight the people and traditions behind Bruegger’s Bagels’ signature items – the company’s award-winning bagels, 100 percent made-in-Vermont cream cheese, smoked salmon and popular sundried tomato spread.

All four vignettes in the “Behind the Taste” series can be viewed on www.behindthetaste.com.

About Bruegger's Enterprises, Inc.

Bruegger's Enterprises, Inc. (BEI), a leader in the fast-casual restaurant segment, operates 290 Bruegger’s Bagels bakeries in North America. Renowned for its authentic fresh-baked bagels, the chain also offers a wide variety of freshly prepared breakfast and lunch options made with high-quality, simple ingredients served with its unique brand of hospitality. Bruegger's Bagels is dedicated to the communities it serves and supports charitable causes locally and nationally. BEI’s parent company, Groupe Le Duff, SA, is the world’s second-largest company in the bakery-cafe sector. Founded in 1983, BEI is headquartered in Burlington, Vermont. For more information, please visit www.brueggers.com or become a fan on Facebook at www.facebook.com/brueggers.

SOURCE Bruegger's Enterprises, Inc.

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Ann Hinshaw
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ann@spmcommunications.com

Jeannine Brew
24-hour Media Line: 817-329-3257
jeannine@spmcommunications.com

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