Krispy Kreme Introduces New Campfire-Inspired Treats

New Krispy Kreme OREO® Dirt Cake Doughnut and S’mores Doughnut Available at Participating US Locations

WINSTON-SALEM, N.C. - (BUSINESS WIRE) - April 6, 2015 - Krispy Kreme is introducing three new campfire-inspired treats perfect for camping in the mountains, or camping out on the couch. The new OREO® Dirt Cake Doughnuts, S’mores Doughnuts and Honey Bee Doughnuts are available now through May 17, 2015 at participating Krispy Kreme® US locations. While supplies last.

  • OREO® Dirt Cake Doughnut: Krispy Kreme has created this eye-catching and delicious yeast doughnut filled with a blend of Kreme™ filling and OREO® cookie crumbles, dipped in milk chocolate and topped with OREO® cookie crumbles and a gummy candy worm.
  • S’mores Doughnut: A new twist on a familiar camping treat, this yeast doughnut is filled with a blend of toasted marshmallow Kreme™ filling, dipped in milk chocolate, topped with a blend of graham cracker crumbles and chocolate chips, and finished with a white icing drizzle.
  • Honey Bee Doughnut: Have no fear. These delightful honey bees are dipped in yellow icing with a candy sugar piece.

Stop in for A Campfire Treat and Help Send A Kid To Summer Camp. April 5 through May 19, Fans of Krispy Kreme can help provide life-changing summer camping experiences for children with chronic or serious illnesses by making a donation to the Krispy Kreme Drive for 45 Campaign. Donations can be made at the register or in the Drive for 45 Tire display at participating Krispy Kreme US locations. Visit Krispy Kreme.com for participating locations and program details. One hundred percent of your donations will be given to Victory Junction.

Connect with Krispy Kreme at KrispyKreme.com, Twitter, Instagram, Facebook, hotlightapp.com, foursquare and KrispyKremeDoughnuts on YouTube.

OREO® is a registered trademark of Mondelez International group, used under license by Krispy Kreme Doughnut Corporation.

About Victory Junction

The mission of Victory Junction located in Randleman, North Carolina, is to enrich the lives of children with chronic medical conditions or serious illnesses by providing life-changing camping experiences that are exciting, fun and empowering, in a safe and medically-sound environment.

About Mondelez International

Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2013 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, Oreo, LU and Nabisco biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.

About Krispy Kreme

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in over 1000 locations in more than 20 countries around the world. Krispy Kreme is listed on the New York Stock Exchange (NYSE: KKD). Visit us at www.KrispyKreme.com.

SOURCE Krispy Kreme

Contact:

Lafeea Watson
Krispy Kreme
336-726-8878
lwatson@krispykreme.com

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